I am fresh off a successful flip and need to get my mailings going again. The target market is about 900 address and I have sent various pieces in the past year, (yellow letters, white letters and zip letters). My last mailing was a white letter in an "urgent" envelope from bro Mike's website, (which landed me the flip), but this time the response rate was quite lackluster.
Anyway I am looking to send a postcard to get the new year started but do not have much experience with this sort of mail piece. Particularly what to put on the back of it. There are a panoply of post card designs that will work but they do now contain any back content. Should I just write a friendly message or include more calls to action, "cash", yadda yadda yadda.
I am interested in other's experience and thoughts. Especially Mr. Q @Michael Quarles
Thanks as always
@Rick Jones The design is not really the issue my freind. If no one is ready to sell then no matter whats on the card you won't get a lead. Just think you need to rethink the list you'er mailing to beofre spending anymore money.
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