Trying to figure out my direct marketing sequence...
Hello BP Community,
As I'm working on ramping up my direct marketing I've trying to figure out what my mailer sequence should be. I started off driving for dollars and sending out a mixed mailer type sequence where I alternated yellow letters, post cards and typed letters. I've recently started mailing a list I purchased from ListSource and am debating whether to send strictly postcards or mixed mailers. I currently send out a mailer to each person every 30 days. I've outlined my possible different sequences below and would love your feedback?
Driving For Dollars Sequence
- Short Yellow Letter
- Yellow Texted Postcard (Urgent Notice)
- Typed Letter
- Longer Yellow Letter
- Graphical Postcard
ListSource List Sequence (Mixed)
- Yellow Texted Postcard (Urgent Notice)
- Short Yellow Letter
- Typed Letter
- Graphical Postcard
- Longer Yellow Letter
ListSource List Sequence (Postcards Only)
- Yellow Texted Postcard (Urgent Notice)
- Handwritten Postcard
- Graphical Postcard
- Handwritten Postcard
- Yellow Texted Postcard (Final Notice)