Google AdWords PPC Help

[Ben Roberts]

I'm a newer wholesaler from Memphis, TN and I recently started a Google AdWords PPC marketing campaign.   I think it's going o.k. but I'm trying to figure out if my numbers are on par with the industry and I just need to raise my daily budget, or if I need to make changes in the campaign, itself.  

Lately it's been averaging about 20 clicks per week to my website but over the last  12 weeks, I've only gotten 1 lead.  I'm wondering what the funnel should look like? How many impressions, on average, to get a visit.  Then how many visits it should take to get a lead?  I know it's highly dependent on the ad, website, keywords, etc.   But here is are some more specific numbers for you.

Impressions : 32,000

Click             : 217

Avg. CPC     : $0.34

Thanks, Ben