Marketing to Probate Attorneys - Yay or Nay?
I've marketing to Executors/PR's for probate cases for years now.
Since my wife is an agent, we offer cash offers as well as the ability to list properties in our marketing campaign for Executors.
I recently started taking note of the attorneys attached to the probate cases that I review. I've been thinking about starting a new campaign to reach out to attorneys that I know have been recently involved in probate cases.
The goal would be for attorneys to recommend us as options when they take-on cases that contain real estate that the Executor is going to want to liquidate.
On one hand, since attorneys tend to encourage their clients to make as much as they can off of the properties, this could be a smart move, since we are able to list their client's inherited properties...
...on the other hand, I think to myself, "But what if the attorney doesn't have that much influence?"
What are your thoughts on marketing to attorneys in this manner?