Direct Mail Company Suggestions

4 Replies

Hello All,

Earlier this year, I decided that I was going to start mailing probate leads every other month. I've been building my list consistently every week, with a goal of finding 25-50 leads per week and sending out new letters every week. I have no problem with the initial letter, because at most I'm sending out 25 new letters twice a week, which doesn't take too much time to print, label, stuff and stamp.

When I got around to the 2nd and 3rd mailings, I dropped some leads for various reasons (asked to be removed from list, house was listed with an agent, ect), so even though it was 100+ all at one shot, it was still manageable.

Now that I'm on the 3rd and 4th mailing, even with a few leads dropping off for the same reasons as above, it's quickly becoming way too time consuming. This is only going to get worse for me, as I intend to mail these leads for a least one year, all while continuing to add new leads to the mix. I'm getting phone calls and appointments, so I know it's working, so I'm looking to outsource the printing/labeling/stuffing/stamping. It's exciting to know how much business is going to come from this, but at the same time terrifying because I feel like I'm not going to be able to continue at this pace as the quantities get larger. 

Does anyone have any recommendations on direct mail companies? I'm looking to just send the direct mail company my letter and contact list, and have them do the rest. I've also considered hiring someone local to come into my office and take the follow-up mailing off my plate, but I wanted to compare the costs of just outsourcing the whole thing to a direct mail company before bringing on an employee or independent contractor.

Thanks in advance for your suggestions.

Updated over 5 years ago

Forgot to mention, my letters are semi-personalized, with the Personal Representatives name and address, and the Decedents name and address. I do this through a mail merge.

There are a number of active people on here that have DM companies.  Not all are created equal and some have more creative/effective products than others.  Keep in mind though that most require a minimum order.  Also, only some offer true mailing campaigns so you can set your DM on autopilot and not have to spend the time yourself.

Hi Patrick,

When you consistently add new data sets, it can quickly become a logistical nightmare if you treat it as one big campaign.

The trick is to treat each data set as a separate campaign with a separate designator for each (campaign 1, campaign 2, etc) You would then schedule each campaign's mailing schedule all the way out, however many times you'd like to mail, for the next year. Each time you add a list, do the same thing. 

We use a different letter for each touch of the campaign. It can be as personalized as you like. Each week we look at the schedule and see which list gets which letter, and treat each campaign as a separate job.

On the backend we have a master list with a helper column that has the campaign number for each name. When someone calls and identifies themselves we can quickly see which list they called from.

Hope that helps!!

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