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Marketing Your Property

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Joey Budka
  • Real Estate Investor
  • Santa Cruz, CA
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I'm an Agent AND Principal... Acquire, wholesale or to list?

Joey Budka
  • Real Estate Investor
  • Santa Cruz, CA
Posted Oct 1 2016, 11:34

Here's an agent-investor marketing issue...

I'm a licensed agent and a principal. I'm getting ready to launch a direct mail marketing campaign targeting ugly properties and apartment buildings. The ultimate goal would be to acquire or flip, but inevitably circumstances will likely end up presenting themselves as opportunities to either wholesale or list properties as an agent. 

Does anyone have a similar predicament, wherein you may be able to offer multiple solutions to property owners as a buyer, wholesaler and/or agent? 

Considering operating in full disclosure as an agent: 

  1. How do I approach this from a marketing standpoint? 
  2. Do I need to include any info about my RE license in direct mail marketing materials? 
  3. When I meet with potential sellers, how do I present myself and what do I disclose and what do I refrain from disclosing?

Thanks in advance for all the feedback!!!

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