Handwritten vs Typed w/ Business Info

4 Replies

I'm having trouble deciding what type of mailing to send out. I've listed the pros and cons of both below, but ultimately it depends on my target which is where my confusion lies.

(Feel free to add to this list)

Handwritten

Pros

1. Homeowner feels personal relation

2. Different than most other yellow letters

Cons

1. Time consuming

2. Unprofessional


Typed

Pros

1. Professional w/ business name, address, website included

2. Easier/faster to type/send out

Cons

1. Impersonal

2. Too professional?? <-- Is this a valid concern?

My question is what type of mailing would you send to each of the owners below for a house that was last purchased in the 80s for little money?

1. Homeowner

2. Absentee Owner

Always choose professional if you want to be taken seriously.

When I receive anything in the mail from contractors that appears "personal" I see unprofessional and throw it away.

Originally posted by @Thomas S. :

Always choose professional if you want to be taken seriously.

When I receive anything in the mail from contractors that appears "personal" I see unprofessional and throw it away.

While I agree, I would like to play devil's advocate.

Would the homeowner also see it as unprofessional? It's likely they are not in the same mindset as you and I of running a business. Perhaps they see the handwritten as a personal touch from a neighbor and therefore more likely to sell or reach out.

Both @Angelo DiGiacinto and @Thomas S. are correct.  Some folks will respond to a professional letter and some will respond to a handwritten personal letter and some will respond to nothing. When I Market to a purchased list, I commit to mailing it every 6 weeks over a 6 month period. At that time, I update my list. During the marketing time, I send a variety of pieces (typed professional, handwritten, postcard, etc) to catch the differences in what people respond to. But at the same time, a lot of it is timing. I've had people toss my letters for months and then event happens and now they want/need to sell. 

@Adrien S. that's a great method. We use something similar. 

There are some folks that only want to deal with a man, a woman, a realtor, an investor, a developer, or a neighbor. You have no way of knowing which "type" of individual you'll mail. 

Ryan Dossey, Real Estate Agent in IN (#RB15001099)

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