Direct mail to family trusts?

1 Reply

Hi

I am preparing a DM campaign and just realized that a pretty high percentage of my list are family trusts. In my filter criteria I do not care about owner occupied or not, I'll send to both of them. Now, I'm getting probably about 30% trusts in my resulting list. Most of them have a different address than the property that I am interested in, but not all. Some trusts even show up as owner of more than one property.

I know that has been asked before here, but I'd like a fresh look on that and I actually also have some follow up questions. What are your experiences with DM to trusts? Would you send to them or not? Why?

If I would end up sending to them, where should I send the mail? To the property address or the trust address? I think the trust address could just be an attorney office or so?

Simon

I do but I know many suggest filtering them out. I do for two reasons: needed to do it to increase mail count to a count I wanted and secondly, those are regular people going through the same stuff as non-trust people and may need/want to sell at some point. A trust isn't some magical entity that holds on to property forever. 

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