Direct mail to family trusts?
Hi
I am preparing a DM campaign and just realized that a pretty high percentage of my list are family trusts. In my filter criteria I do not care about owner occupied or not, I'll send to both of them. Now, I'm getting probably about 30% trusts in my resulting list. Most of them have a different address than the property that I am interested in, but not all. Some trusts even show up as owner of more than one property.
I know that has been asked before here, but I'd like a fresh look on that and I actually also have some follow up questions. What are your experiences with DM to trusts? Would you send to them or not? Why?
If I would end up sending to them, where should I send the mail? To the property address or the trust address? I think the trust address could just be an attorney office or so?
Simon