Direct Mail Marketing help for Wholesaling Campaign
I'm an aspiring Wholesalers/ Transaction Coordinator in the Detroit Market. I would like to start a direct mail campaign targeting distressed homeowners (Divorce, Separation, Avoiding Foreclosure, Death) in the market to sell, so that I can create a pipeline of motivated sellers willing to talk (sellers calling me for help). I understand the concept but the problem is, I'm not a pro marketer. I've never created and postcard or mailing letter with the intention to offer my services before. I fear investing money into a process that has zero success to the point where not a single client is produced. I've done that enough in the past on other ventures.
With that being said, fellow wholesalers please help!!! Can someone provide me insight on how to approach and assure the success a marketing campaign. Actual marketing content that has been tested and successful in the real-world of direct mail marketing would also be highly appreciated.