Partnering with a SEO/web company?
We are thinking about partnering with a local SEO/web marketing company. The idea being that they run our site and ad campaigns. We pay for the ads but not their SEO work or any other service. They in turn get paid x amount per deal we close. (Online birddogging?)
Not trying to be cheap but thinking that this would be a good way to conserve marketing dollars and create an incentive for them to put more effort into our marketing campaign than they would if it were a standard deal.
Anyone done this? Opinions on it?