Probate Marketing Questions
I have been investing for a while, but am looking to expand into probates. I have opinions on what I may do and questions about your opinions.
These questions revolve around mailers. I was going to:
(1) Send a professional white letter to begin with then
(2) send a postcard at 3, 6, 9, 12 months. Additionally, I'd follow up with a call at each mailer a week later.
My list you ask? To attempt to have better leads and keep marketing costs down (I'm already budgeting 1-2 grand a month), I will mail owners/heirs who don't live at the property in question. I am not planning to mail the subject property. I'm not planning to mail the spouses/residents of the actual property - only off premises heirs/executors
I get my leads daily. Its not a monthly batch. Ill likely just aggregate everything into a weekly mailer
Questions:
(1) what do you think of this strategy and
(2) What do you think about contact the live in/spouse vs only offsite heirs
(3) How do I automate this? Id prefer not to code it myself. Id like to take my march 1 lead and have it automatically add it to my June 1 list Sept 1 list, etc along with the leads for those days. That way I just barf out one set of labels for that day, 3 months prior, 6 months prior, etc or whatever and slap them on the pile for that day ad drop them in the weekly batch bucket. SAme with the phone numbers. Id liek a dialy call list
(4) Last, how do I maintain this list and take out the trash/sold/mad people, etc?