My Postcard Marketing Results

7 Replies

Hello guys

I’m looking for some constructive criticism here and directions from others that have actually gone this route. I’ve started my mailing campaign with postcards for wholeselling properties. I’ve mailed out 2500 post cards twice to the same mail list. No respondes yet. First group was sent Oct 26 and second group of postcards on Nov 8th. I have planned for 4 more 2500 postcard campaigns for a total of 6 mailers to the same group, good idea or not? 

Personally I️ would send 200 then again 200 to the same list 2 more times. 

If not change the message

Test the message without sending to the full 2500 unless it had great results 

@Brayan Sandoval , who’s your target audience? Your response rate would be affected in my estimation by the group you’re mailing to

I've never personally done it but after listening to repeated podcasts I believe I remember hearing folks saying it took 4-6 sets of mailers to start getting responses. 

@Jeff Foulds my targeted audience are absentee homeowners with second homes that have value under $500k in a specific county.

Sounds like a good list. I’m not sure on the level of motivation

Sorry hit post there- I think second homeowners in a broadly good market as we are in (not speaking on your micro market which may be different) may not be as motivated as some other categories of sellers (foreclosure, eviction landlords, bankruptcy, etc) so may not have high response rates but that said may not be a saturated market with a bunch of other investors. I’m not sure if that helps. I think that advice of smaller groups to test may not be a bad idea

Just a small update; I’ve had 2 leads from the postcards.

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