My Postcard Marketing Results
7 Replies
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Brayan Sandoval from Maricopa, Arizona
posted 5 months agoHello guys
I’m looking for some constructive criticism here and directions from others that have actually gone this route. I’ve started my mailing campaign with postcards for wholeselling properties. I’ve mailed out 2500 post cards twice to the same mail list. No respondes yet. First group was sent Oct 26 and second group of postcards on Nov 8th. I have planned for 4 more 2500 postcard campaigns for a total of 6 mailers to the same group, good idea or not?
Michael Plante from Deland, Florida
replied 5 months agoPersonally I️ would send 200 then again 200 to the same list 2 more times.
If not change the message
Test the message without sending to the full 2500 unless it had great results
Jeff Foulds from New Orleans, Louisiana
replied 5 months ago@Brayan Sandoval , who’s your target audience? Your response rate would be affected in my estimation by the group you’re mailing to
Joshua Tobin from Ballston Spa, New York
replied 5 months agoI've never personally done it but after listening to repeated podcasts I believe I remember hearing folks saying it took 4-6 sets of mailers to start getting responses.
Brayan Sandoval from Maricopa, Arizona
replied 5 months ago@Jeff Foulds my targeted audience are absentee homeowners with second homes that have value under $500k in a specific county.
Jeff Foulds from New Orleans, Louisiana
replied 5 months agoSounds like a good list. I’m not sure on the level of motivation
Jeff Foulds from New Orleans, Louisiana
replied 5 months agoSorry hit post there- I think second homeowners in a broadly good market as we are in (not speaking on your micro market which may be different) may not be as motivated as some other categories of sellers (foreclosure, eviction landlords, bankruptcy, etc) so may not have high response rates but that said may not be a saturated market with a bunch of other investors. I’m not sure if that helps. I think that advice of smaller groups to test may not be a bad idea
Brayan Sandoval from Maricopa, Arizona
replied 5 months agoJust a small update; I’ve had 2 leads from the postcards.
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