@Jon Robbins I am not good at direct mail. I will say good marketing especially direct mail is about testing. try differnt lists and see which is most productive for you. Some example to think about;
- High equity
- out of state owners
- absentee owners
- probate /estates
- code violations
- vacant houses
- long term ownership
- non arms length transactions
- rent court filings
Some of these you may not be able to buy a list. It may take some doing on your part to build your own list.
@Jon Robbins yes I do buy and hold. One of my favorite ways of finding deals is tracking down owners of vacant property. Despite what people say about a hot market and deals are hard to find, when I run comps on a property I always see a great deal someone else grabbed on the MLS.
@Jon Robbins . To add to this discussion on the direct mailing. The key is your message and hitting the same list multiple times. Remember, there are other investors doing direct mailings to the same address. What makes your piece stand out?
Too many times, I see new investors get a small list of 100-200. They have a generic message and they only hit them 1 time. When they don't get a deal from that, they quit.
One method is to send multiple mailings each month, people will know you are serious and will be more likely to pick up the phone when they decide to sell.
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