Do you use a particular software/app? I'm using excel currently which is fine but requires a bit of proficiency and/or time to get it going reliably. So I'm just fishing around for ideas on what others do. Oh, this is for direct mail marketing, tho feel free to share methods of tracking for other marketing methods. Thanks
you need a CRM or excel will become a nightmare (I know from experience). There are several prebuilt CRMs for investors to use that all work about the same just with different features.
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