Hey BP members!
I am starting a direct mail campaign soon. Does anyone have experience with direct mail around this time of year? Should I start this week, next week or after the New Year? Any suggestions would help.
Your callback rate will be lower...have you thought about greeting cards?
@Logan Allec Appreicate the response!
The callback rate will be lower if i send is this week? Would you suggest waiting until after the holidays or new years?
I already have most of the envelopes and stamps ready so I would have to re-do the letters and change envelopes to make greetings cards.
You might as well wait until January at this point. BUT after you start don't stop. Next year keep things flowing around this time and stay consistent.
@Ryan Saulle If you're starting out with direct mail, I would recommend holding off until the new year.
If you were already mailing, however, I would recommend that you keep mailing.
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