How Many Times to Hit a List

5 Replies

I have a few different lists that I market to and send a letter to every 8 weeks. I usually alternate between a handwritten yellow letter and a professional letter. My question is how many times do you mail to a specific list before you stop or do you equate keep mailing forever. I'm currently on my 8th mailer I think to my Absentee Owner list for example. Just curious on BP members thoughts. Also how many times do you hit a list before giving up on it if you have gotten 0 deals. I wholesale BTW. Thanks

Initially two times a month, then every 4 weeks after about 6 months you move to another farm.

Never done a campaign myself but what Sam said is exactly what I have heard. Check out some BP blogs on the subject.

There is no limit really. I’ve mailed the same people 1-4 times a month for years on end. 

@Robert S. The limit does not exist... If you are confident with your list. I have heard about people getting responses after 4 years of consistently mailing the same prospect. 

@Sam Shueh @Levi T. McKinley Carbone

Thank you all for your replies and input. I guess I'll keep hitting the lists until the revenue no longer pays for the expense plus a solid profit.

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