Hey Guys,

I've been reading up a lot on mailing campaigns, and it seems like a lot of people have disappointing results. I am wondering if people have fared better with hand-addressed envelopes with printed letters inside, or if anyone would be interested in using a service that provided hand-addressed envelopes?

John.

I do direct mail every month and i use click2mail.com 

They're letters have been working for me. I use printed letters and the address is printed as well. It has been working fine for me. 

I just started my direct mail campaign, using listsource.com currently. What's some other sellers services or sources?

bump

I don’t do direct mail, so keep that in mind.....  I do get a lot of yellow letters and cards targeting my rental, however.  I will say that I am much more likely to open a hand-written letter than a printed one, but this is only true for actual handwritten ones, not for those that use a printed “handwriting” font.

That said, I don’t think it would be worth paying for someone to actually hand-write each address, UNLESS you use a HIGHLY focused/targeted mailing list.

Originally posted by @Andrew S. :

I don’t do direct mail, so keep that in mind.....  I do get a lot of yellow letters and cards targeting my rental, however.  I will say that I am much more likely to open a hand-written letter than a printed one, but this is only true for actual handwritten ones, not for those that use a printed “handwriting” font.

That said, I don’t think it would be worth paying for someone to actually hand-write each address, UNLESS you use a HIGHLY focused/targeted mailing list.

 How much are you assuming it would cost to have someone hand address each letter? I've been surprised by how little it can cost.

Originally posted by @John Davis :

Originally posted by @Andrew S.:

 How much are you assuming it would cost to have someone hand address each letter? I've been surprised by how little it can cost.

 I don;t really know, but I would think for less-focused bulk mailings (thousands of letters), a few pennies per letter are very important.  As I said, for very targeted campaigns I might be willing to pay a quarter per address?  

Have you looked at www.Bond.co?  They do 'handwritten' letters and postcards done by pen-wielding robot arms (seriously).  We've used them at CrowdStreet with excellent results. Only suitable for a highly targeted list or loyalty communications to active investors due to the price.

Human handwritten envelopes definitely have a better open rate, and there are already direct mail companies that provide this service.