My direct mail campaign with a 20% response rate & 4 closed deals

5 Replies

Hey guys,

I did a detailed write-up (with templates) about how I ran a highly targeted direct mail campaign to source off-market multi-family deals in Kansas City last year. I sent only about 80-90 letters, had a 20% response rate and closed on 4 buildings in total.

Wanted to post the link to the forum here in case you missed it:

https://www.biggerpockets.com/forums/223/topics/565862-how-i-ran-a-direct-mail-campaign-with-20-response-rate-and-4-sales

@Rashida Sigmond

I definitely don't think it's a waste of time, as long as you take the time to personalize the letters and research the local prices so your offers look compelling.

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