I did a detailed write-up (with templates) about how I ran a highly targeted direct mail campaign to source off-market multi-family deals in Kansas City last year. I sent only about 80-90 letters, had a 20% response rate and closed on 4 buildings in total.
Wanted to post the link to the forum here in case you missed it:
@Anton Ivanov That's an incredible response rate. Congratulations!
@Anton Ivanov I have been thinking about doing a highly niche campaign but was wondering if it would be a waste of time because I keep hearing about volume. I am glad to see your success story. Thanks for sharing.
I definitely don't think it's a waste of time, as long as you take the time to personalize the letters and research the local prices so your offers look compelling.
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