I was emailing with a REI marketing company today when my wife and biz partner (@Elizabeth Wilson ) threw out the not practical but crazy idea of "live bandit signs" where we hire beautiful and buff people to body paint with our "we buy houses" logo and have them walk around busy intersections in Memphis.
Obviously we aren't going to do this, but it did get me thinking about other ways we could market that takes current ideas and tweak them in unusual ways.
Anything that you have thought about doing for marketing but for whatever reason is impractical for you?
@Sam Wilson I had the idea of spraying direct mail letters with perfume to make each one smell nice. I think it would work honestly :)
@McKinley Carbone - Scented mailers! I like that idea.
In you business have you seen any wacky ideas people have used in the content of their mailings?
Our direct mail is pretty standard but I'd bet there are folks out there who have tried all sorts of phrasing/images!
@Sam Wilson we have had a bunch of unique tactics come through our door. I don't want to give out anyone's secrets publicly though! I will say that I think if you can find a way to put a smile on the prospects face then you have a better chance of getting a call.
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