First time Direct Mail marketing Advice
HELLO fellow BPers,
I'm doing it. I'm going all in on the Direct Mail stuff. There. I said it. Someone follow up with me in a week and make sure I'm on my way.
I live in an extremely competitive market and want to acquire more buy and hold properties. I have the cash ready to go... my only problem is leads. I've made several offers on marginally decent (and iffy) deals from the MLS, and even when I offer within 24 hrs I hear back that they have already been gobbled up by a big company. I have figured that maybe my ONLY option is direct mail.
Any advice for starting the direct mail campaign? I'm thinking to try and market myself as the hometown boy looking to help. It's a relatively small-town suburb that has exploded in growth over the past 5 years. A lot of the rental market is owned by seniors who have lived here their whole life.
I have Anson Young's book, and am starting with his advice, but didn't know if there was anything more specific to me that I should know from all of you other experts.
Any thoughts?