Key Performance Indicators in Your Real Estate Marketing
Kent Clothier of REWW.com talks a lot about Key Performance Indicators (KPIs)...
They are the metrics that marketers use to determine conversion ratios...
For Example,
A Wholesaler or Real Estate Agent would use:
# of Marketing Pieces sent (letters, postcards, doorhangers, etc)
$ Costs of Marketing
# of Responses
# of Face-to-Face Meetings
# of Closings
$ Revenue Generated
$ Net Profits
What are the KPI's you're using in your Real Estate Business ?
And what are you doing to better your conversion ratios ?
Are you seeing better conversion through Direct Mail Marketing, or Internet Marketing ?