I'm having trouble with the ROI on my marketing as we (I feel) near the top of the market. Everyone knows good deals are getting harder to find even if you change your strategy up a little. So the question becomes, are you decreasing, increasing, or maintaining your marketing budget while we near or hit the top of the market? When does persistence become irrational? I've only been in this game for 2 years so I've never seen marketing work on the down slope of the market.
@Seth Holland Pretty much maintaining. Although I find I'm having to change my lead source. I've traditionally got all of my deals by calling FSBOs, but they're getting very hard to find. So I've been testing out different sources and it looks like door knocking old listings is going to be the winner.
Thanks for the insight @Doug Pretorius . I was also thinking this might be the time to pivot. People in my network are still buying (although slowly); so maybe it is time I changed my marketing up a little.
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