What's the reason for using red ink when marketing with yellow letters?
I do not use yellow letters but I do remember reading somewhere that blue received a better response. I have no idea how that study was conducted but thought I would mention it.
I do not believe the color of your ink is going to make someone motivated to seller their home for a deep discount.
I wouldn't worry too much about the color of ink that you use. I'd focus on getting the letter opened... using creative envelopes, stamps, and hand addressing them. If they're motivated; they will call.
Lots of Yellow Letter info can be found here: Yellow Letter
Hopefully Michael Quarles will chime in... He runs a yellow letter marketing company and he is always willing to openly discuss the subject.
Q - Does red pull better than any other color?
A - Yes.
Q - Why?
A - I have no idea other than to say it does... I wish black pulled better, it’s cheaper... It doesn’t...
Q - Do I think it makes someone say I want to sell my house?
A - Absolutely NOT.
Q - Then why red over any other color?
A - Because more people notice the words (read the letter) and it makes the telephone ring more.. And our business is a numbers business. Just like any other business.
Q - Is blue better?
A - Not in my research.. Which consists of sending out thousands of friggin letters.
Q - The number one problem with the yellow letter.
A - Perceived cost of entry to a market.
Q - How does it compare to other types of advertising...
A - It doesn’t have any competition... Except full page color newspaper ads or 30 minute infomercials.
Q - How does it compare to post cards?
A - Post cards are reinforcement advertising whereas the yellow letter is a call to action. Post cards are much more expensive first approach.
Q - When to use post cards
A - Third mailing.
Q – How much do they cost?
A - .99 cents postage included done for you.
Q - How much do they cost if I do them myself?
A- figure about .83 cents
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