Facebook custom audiences help

9 Replies

I'm trying to run a facebook ad seeking motivated sellers using a list with facebook custom audiences, but it's not working so far. Can anyone help?

I have a list of about 500 sellers. I submit seller name, seller's city, state, zip, and skip traced phone numbers. I am running a lead form ad (solicit people who see the ad to enter their name, property address, and phone number or email), so sort of like a digital postcard. Set the ad to $20/day.

So far, I've only spent about $1, with no sign up. Someone must've interacted with the ad but not sign up? 

Anyway, I have never used custom audiences before and it is not very helpful. I don't know how many of my submissions even worked, if I need to correct my formatting, or anything.

Anyone here good with this?

From what I have been told by other investors I know, and in my limited experience with Facebook ads, they are not very useful in generating leads for motivated sellers. All the investors I know say they are good for branding and brand recognition, but not so much for actual leads. I have run some ads myself with no success...

Originally posted by @Braden Smith :

From what I have been told by other investors I know, and in my limited experience with Facebook ads, they are not very useful in generating leads for motivated sellers. All the investors I know say they are good for branding and brand recognition, but not so much for actual leads. I have run some ads myself with no success...

 I 100% agree that facebook ads are not good for motivated sellers when using the conventional target radius method. Or even when attempting to narrow your audience using filters.

What I am trying to do is use the 'custom audiences' (and later, 'look-a-like audience') methods. I can't see why these wouldn't work, since they are essentially a digital postcard. In custom audiences, you are only running your ad on your list of motivated sellers - almost the same way you send them mail. 

I am trying to trouble shoot why it's not working for me. Is my list too small? Are my skip traced numbers bad, do I need to provide more info? I'm not getting any feedback to trouble shoot this.

Originally posted by @Paul T. :
Originally posted by @Braden Smith:

From what I have been told by other investors I know, and in my limited experience with Facebook ads, they are not very useful in generating leads for motivated sellers. All the investors I know say they are good for branding and brand recognition, but not so much for actual leads. I have run some ads myself with no success...

 I 100% agree that facebook ads are not good for motivated sellers when using the conventional target radius method. Or even when attempting to narrow your audience using filters.

What I am trying to do is use the 'custom audiences' (and later, 'look-a-like audience') methods. I can't see why these wouldn't work, since they are essentially a digital postcard. In custom audiences, you are only running your ad on your list of motivated sellers - almost the same way you send them mail. 

I am trying to trouble shoot why it's not working for me. Is my list too small? Are my skip traced numbers bad, do I need to provide more info? I'm not getting any feedback to trouble shoot this.

Paul- I'd be happy to help you try and figure out what's going on. A few general questions to get started: How long has the ad been running?  What is your campaign objective?  Are you doing automatic bidding or manual? What does Facebook say your target audience size is?

Send me a PM if you'd like me to look "under the hood" at your business manager and audience and give more specific advice/troubleshoot in detail

Originally posted by @Angela Russo :
Originally posted by @Paul T.:
Originally posted by @Braden Smith:

From what I have been told by other investors I know, and in my limited experience with Facebook ads, they are not very useful in generating leads for motivated sellers. All the investors I know say they are good for branding and brand recognition, but not so much for actual leads. I have run some ads myself with no success...

 I 100% agree that facebook ads are not good for motivated sellers when using the conventional target radius method. Or even when attempting to narrow your audience using filters.

What I am trying to do is use the 'custom audiences' (and later, 'look-a-like audience') methods. I can't see why these wouldn't work, since they are essentially a digital postcard. In custom audiences, you are only running your ad on your list of motivated sellers - almost the same way you send them mail. 

I am trying to trouble shoot why it's not working for me. Is my list too small? Are my skip traced numbers bad, do I need to provide more info? I'm not getting any feedback to trouble shoot this.

Paul- I'd be happy to help you try and figure out what's going on. A few general questions to get started: How long has the ad been running?  What is your campaign objective?  Are you doing automatic bidding or manual? What does Facebook say your target audience size is?

Send me a PM if you'd like me to look "under the hood" at your business manager and audience and give more specific advice/troubleshoot in detail

 Cool, will DM you in a sec.

Originally posted by @Account Closed :

Hey Paul-

  So many people are quick to run ads without committing to building brand.... How long has your page been active? How often do you post organically? We reach well over 120k people a week using social media and will love to help

 I fiercely am against Facebook ads because well, it is a waste of money to be quite honest, but I believe Mr. Nick here is correct.

Ads don't do crap if you do not have a brand to back you up. Now let me rephrase this...

Without credibility (testimonials, an amazing website, etc. etc.) you are throwing money away on ads.

Do not get me wrong. Ads work. DMM works, even FB could work (man it burns even writing that)... I just do not believe in spending so much  money on ads when way better leads are simply free.

Get a website, work on SEO, work on your credibility and get a ton of free leads.

I do not reach 120K people a week. I probably reach 300 people a week, 

but this is what I get:

It is not how many people you reach, it is not even about how many leads you get a week. It is about how much money you make vs how much you spend getting and working these leads. And yes it does start with getting a bunch of leads.

Nick here goes out and finds the leads.

I sit here and let the leads find me.

Is my method better? Absolutely not. He may be making $3M in profits while he spends $1M in marketing

I may be making $300K in profits while I am spending $0 dollars in marketing.

My point is... you need to do the numbers and research. Personally I love my easygoing approach where I do not have to worry about leads, marketing,skip tracing, buying lists, filtering the lists, facebook pixels, ad research, experimenting with ads, trying new ads, researching the results, tweaking omg yada yada yada.

I just do SEO and I am done.

But to each their own.

Originally posted by @Jerryll Noorden :
Originally posted by @Nick Britton:

Hey Paul-

  So many people are quick to run ads without committing to building brand.... How long has your page been active? How often do you post organically? We reach well over 120k people a week using social media and will love to help

 I fiercely am against Facebook ads because well, it is a waste of money to be quite honest, but I believe Mr. Nick here is correct.

Ads don't do crap if you do not have a brand to back you up. Now let me rephrase this...

Without credibility (testimonials, an amazing website, etc. etc.) you are throwing money away on ads.

Do not get me wrong. Ads work. DMM works, even FB could work (man it burns even writing that)... I just do not believe in spending so much  money on ads when way better leads are simply free.

Get a website, work on SEO, work on your credibility and get a ton of free leads.

I do not reach 120K people a week. I probably reach 300 people a week, 

but this is what I get:

It is not how many people you reach, it is not even about how many leads you get a week. It is about how much money you make vs how much you spend getting and working these leads. And yes it does start with getting a bunch of leads.

Nick here goes out and finds the leads.

I sit here and let the leads find me.

Is my method better? Absolutely not. He may be making $3M in profits while he spends $1M in marketing

I may be making $300K in profits while I am spending $0 dollars in marketing.

My point is... you need to do the numbers and research. Personally I love my easygoing approach where I do not have to worry about leads, marketing,skip tracing, buying lists, filtering the lists, facebook pixels, ad research, experimenting with ads, trying new ads, researching the results, tweaking omg yada yada yada.

I just do SEO and I am done.

But to each their own.

 I'm sure building a brand helps. No reason to argue there. 

I think Nick and your comments are more directed at normal facebook ads with radius and demographics targeting. But running an ad on a custom list should be complementary to DMM. DMM marketers don't need a big following or testimonials to be successful. They just need to reach the right person at the right time and motivation. 

Besides, how would you even get all of that branding without starting somewhere?

Originally posted by @Paul T. :
Originally posted by @Jerryll Noorden:
Originally posted by @Nick Britton:

Hey Paul-

  So many people are quick to run ads without committing to building brand.... How long has your page been active? How often do you post organically? We reach well over 120k people a week using social media and will love to help

 I fiercely am against Facebook ads because well, it is a waste of money to be quite honest, but I believe Mr. Nick here is correct.

Ads don't do crap if you do not have a brand to back you up. Now let me rephrase this...

Without credibility (testimonials, an amazing website, etc. etc.) you are throwing money away on ads.

Do not get me wrong. Ads work. DMM works, even FB could work (man it burns even writing that)... I just do not believe in spending so much  money on ads when way better leads are simply free.

Get a website, work on SEO, work on your credibility and get a ton of free leads.

I do not reach 120K people a week. I probably reach 300 people a week, 

but this is what I get:

It is not how many people you reach, it is not even about how many leads you get a week. It is about how much money you make vs how much you spend getting and working these leads. And yes it does start with getting a bunch of leads.

Nick here goes out and finds the leads.

I sit here and let the leads find me.

Is my method better? Absolutely not. He may be making $3M in profits while he spends $1M in marketing

I may be making $300K in profits while I am spending $0 dollars in marketing.

My point is... you need to do the numbers and research. Personally I love my easygoing approach where I do not have to worry about leads, marketing,skip tracing, buying lists, filtering the lists, facebook pixels, ad research, experimenting with ads, trying new ads, researching the results, tweaking omg yada yada yada.

I just do SEO and I am done.

But to each their own.

 I'm sure building a brand helps. No reason to argue there. 

I think Nick and your comments are more directed at normal facebook ads with radius and demographics targeting. But running an ad on a custom list should be complementary to DMM. DMM marketers don't need a big following or testimonials to be successful. They just need to reach the right person at the right time and motivation. 

Besides, how would you even get all of that branding without starting somewhere?

 Dude,

you ask for help from the experts.

In fact you ask experts BECAUSE your method is not working. And when we tell you why it is not working you fight us... Then why ask anything when you will just dismiss the answers you do not want to face?

An expert (2 actually) tells you some solid advice and you resist it.

I am telling you, IT DOES NOT MATTER!

What you are saying makes ZERO sense.

You see what you want to see and you want to believe what you believe.

It does not matter HOW specific or motivated your list is. We are dealing with humans. Humans have a non trusting and skeptical nature. Not because they desperately need to sell their house will they jump on the first card that pops through their mail box, or the first ad on FB they see. Besides your second flaw here is that you assume YOUR ad is the only one they will see.

If they see your ad, and then an other companies ad, and they have a killer website 3000 testimonials a video and are everywhere on the net... do you REALLY expect to get anywhere based on sheer desire? No, you will not!

Stop thinking it is all about you, your ads, your marketing... it is about how much better, credible, legit you come across than your competitors.

But hey.

Do what ever it is you believe will work.

But for added effect...

My name is Zwimbwambanewenewe and I am from Nigeria.

If you wire me money.. just 10 dollars I can have my team started giving you an offer on your house. What is your credit card number?

So now.. you are VERY motivated and you have visited 3528 we buy houses websites (and FB knows you have)..

will you send him 10 dollars?

No? Oh geez why not? I reached the right audience though facebook.

Be a sponge. Realize you know nothing. Listen to people and by all means argue, prove and disprove what they say. But it starts with realizing oneself how little you know. That makes you a better listener.

I do the same thing.

Good luck

ohh your Q:

Besides, how would you even get all of that branding without starting somewhere?

Simple. You get a website. You get a logo. You talk about your company. You put a picture up if you with your logo encrusted polo shirt. You make a video. You create an LLC. You write blogs. You get involved in your community. You make donations, you can do A friggin TON to get noticed and to raise brand awareness.

But most people will then say..

"OK yeah... but anything OTHER than that..."

And that is why they fail.

You need to step up and do what needs to be done to take over. You are looking for shortcuts!

Originally posted by @Jerryll Noorden :
Originally posted by @Paul T.:
Originally posted by @Jerryll Noorden:
Originally posted by @Nick Britton:

Hey Paul-

  So many people are quick to run ads without committing to building brand.... How long has your page been active? How often do you post organically? We reach well over 120k people a week using social media and will love to help

 I fiercely am against Facebook ads because well, it is a waste of money to be quite honest, but I believe Mr. Nick here is correct.

Ads don't do crap if you do not have a brand to back you up. Now let me rephrase this...

Without credibility (testimonials, an amazing website, etc. etc.) you are throwing money away on ads.

Do not get me wrong. Ads work. DMM works, even FB could work (man it burns even writing that)... I just do not believe in spending so much  money on ads when way better leads are simply free.

Get a website, work on SEO, work on your credibility and get a ton of free leads.

I do not reach 120K people a week. I probably reach 300 people a week, 

but this is what I get:

It is not how many people you reach, it is not even about how many leads you get a week. It is about how much money you make vs how much you spend getting and working these leads. And yes it does start with getting a bunch of leads.

Nick here goes out and finds the leads.

I sit here and let the leads find me.

Is my method better? Absolutely not. He may be making $3M in profits while he spends $1M in marketing

I may be making $300K in profits while I am spending $0 dollars in marketing.

My point is... you need to do the numbers and research. Personally I love my easygoing approach where I do not have to worry about leads, marketing,skip tracing, buying lists, filtering the lists, facebook pixels, ad research, experimenting with ads, trying new ads, researching the results, tweaking omg yada yada yada.

I just do SEO and I am done.

But to each their own.

 I'm sure building a brand helps. No reason to argue there. 

I think Nick and your comments are more directed at normal facebook ads with radius and demographics targeting. But running an ad on a custom list should be complementary to DMM. DMM marketers don't need a big following or testimonials to be successful. They just need to reach the right person at the right time and motivation. 

Besides, how would you even get all of that branding without starting somewhere?

 Dude,

you ask for help from the experts.

In fact you ask experts BECAUSE your method is not working. And when we tell you why it is not working you fight us... Then why ask anything when you will just dismiss the answers you do not want to face?

An expert (2 actually) tells you some solid advice and you resist it.

I am telling you, IT DOES NOT MATTER!

What you are saying makes ZERO sense.

You see what you want to see and you want to believe what you believe.

It does not matter HOW specific or motivated your list is. We are dealing with humans. Humans have a non trusting and skeptical nature. Not because they desperately need to sell their house will they jump on the first card that pops through their mail box, or the first ad on FB they see. Besides your second flaw here is that you assume YOUR ad is the only one they will see.

If they see your ad, and then an other companies ad, and they have a killer website 3000 testimonials a video and are everywhere on the net... do you REALLY expect to get anywhere based on sheer desire? No, you will not!

Stop thinking it is all about you, your ads, your marketing... it is about how much better, credible, legit you come across than your competitors.

But hey.

Do what ever it is you believe will work.

But for added effect...

My name is Zwimbwambanewenewe and I am from Nigeria.

If you wire me money.. just 10 dollars I can have my team started giving you an offer on your house. What is your credit card number?

So now.. you are VERY motivated and you have visited 3528 we buy houses websites (and FB knows you have)..

will you send him 10 dollars?

No? Oh geez why not? I reached the right audience though facebook.

Be a sponge. Realize you know nothing. Listen to people and by all means argue, prove and disprove what they say. But it starts with realizing oneself how little you know. That makes you a better listener.

I do the same thing.

Good luck

ohh your Q:

Besides, how would you even get all of that branding without starting somewhere?

Simple. You get a website. You get a logo. You talk about your company. You put a picture up if you with your logo encrusted polo shirt. You make a video. You create an LLC. You write blogs. You get involved in your community. You make donations, you can do A friggin TON to get noticed and to raise brand awareness.

But most people will then say..

"OK yeah... but anything OTHER than that..."

And that is why they fail.

You need to step up and do what needs to be done to take over. You are looking for shortcuts!

 I did ask for help. But the responses from you and Nick did not directly address my question (although I am grateful that you shared some other insight, like SEO marketing). Saying that you need to build a brand first in order to run facebook ads is not correct when you are using the specific custom audiences/look a like audiences method in facebook. I'm simply pointing that out. 

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