I would think personal reps/executors of estates who are motivated, just don't want to deal with the hassle. So a company who specializes in taking the hassle away could be in alignment.

Every investor offers to buy as is, cash sale, so I am thinking of de-emphasizing those points in my marketing and focusing on paying all, or some of the costs of the estate handling. Say a $2,000 credit towards attorney fees. I think most lower cost deals could absorb that.

If legal maybe I could have a $10/hr assistant offer to handle the paperwork of the estate. Or coordinating discussions between beneficiaries. If not illegal or too uncomfortable, no problem of course. Just a thought.

I wanted to ask if you guys thought this was a genuine value add that executors would likely find compelling. If it seems too soft I'll certainly keep digging for something even better.