Manual Labor Authenticity VS Using A Direct Mail Company?
Hey BP Peeps,
I've started putting my direct mail marketing together and after a couple dozen mailers, I've quickly realized how time consuming it can be. I figured it save on costs but the cost of my time is worth more. I also figured that it would be more authentic with my signature and handwriting on the envelope (the letter is printed in handwriting font and then I sign it).
Does anyone have any anecdotes about switching to using a company? Happy you did and wished you made the switch sooner? What would be a reasonable number of mailers to send out for first campaign - 1000, 2000, 5000?
Thanks in advance for your help.