Direct Mail- How Important is it to Answer Calls Live?
I've been doing direct mail marketing, using a 800 number that gets transferred to my cell phone. I currently work full time, so it is difficult to answer calls live. I do have caller ID so I get these peoples phone numbers even if they don't leave a message.
I've noticed a lot of people call and don't leave a message. Should I call these people back? Or should I assume they aren't that interested if they didn't leave a message. (I've heard people argue both opinions.)
At first I did answer every call. Just about every call was a time waster, or angry person trying to take out their frustrations on me. Especially the people who didn't leave messages. I would LOVE to just return calls of those who leave messages, but that may just be the lazy approach.
Anyway, those who do direct mail, please let me know your opinion on this topic.