Updated over 9 years ago on . Most recent reply
What do you say to a divorce lead?
Inevitably, when a lead contacts you off a yellow letter or some piece of direct mail, they're going to ask "how'd you get my name?". In the case of a divorce lead, I'm not gonna say "well, Jim... I hear you and the missus are on the outs..."
Does anyone have experience dealing with divorce leads? How do you approach the conversation when first getting them on the phone?
Most Popular Reply
Why not be honest?
The thing you have to avoid as an investor is guilt... if you think you're taking advantage of people then you'll have a hard time being honest with them.
The thing is, you aren't taking advantage of them. They are in a tough situation, you are someone who can help them in their time of need. You are someone who can quickly help them liquidate a semi-illiquid asset and move on from a painful part of their lives. No need to hide it. No reason to apologize.