800 YL sent

[Maryann L.]

I thought I would share our new marketing campaign each week. We just sent out 800 Letters similar to yellow letters but only a 3X5 folded card, handwritten. The 800 cards are split between two agents in my partner's brokerage. So far they've had about 4 calls and one appointment set. The agent is playing phone tag with the second caller..one caller wants a loan mod and we referred him over to our lawyer who does them and the last caller I found most interesting. She took the time to call the agent and tell him that she found the card "unprofessional" - He called me and said, "What do I say to that?" I explained, our goal is to get a response to our marketing. So we were successful as she probably chucked the other postcards in the mail, but obviously took the time to at least respond to what we sent.

We plan on taking this list and hitting it aobut 5 more times every 2-4 weeks.

I'm a little surprised we didnt have a bigger response, but it's only the 3rd day and I know we need to keep hitting the list.