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Liron Yech
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How much focus should be put on finding motivated sellers.

Liron Yech
Posted Jan 23 2022, 19:57

I am somewhat conflicted with the idea that wholesalers should only be looking for motivated sellers (preforeclosure, liens, divorce filings, etc.). I understand that with motivated sellers, you are more likely to get a better deal, but I also notice that there isn't much, if any, competition when it comes to "unmotivated" sellers. With motivated sellers, people are all lined up trying to get them to sell their property and the high demand, in turn, eats at the property's discount. Am I wrong? Are there not as many people as I'm imagining who are contacting them? My sole purpose as a wholesaler is to get a property for the best deal possible to the flipper and leave some meat for me (and do so ethically, of course). Wouldn't going the route with less competition be a good idea as well or is the opportunity cost not as desirable as I'm imagining? Thanks in advance.

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