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$0 marketing method to start wholesaling

Posted Jan 26 2022, 22:35

I am starting to jump into wholesaling and it seems like each "Guru" has their specific selling point on why to join their mentorship. After reading on here and watching hours of youtube videos, it seems like you may get to your first few deals faster but it seems like all of the content is available for free between the bigger pockets community / Youtube. One of the gurus is always talking about the Zero Dollar marketing method, is that simply just reaching out to real estate agents in your area and developing a business relationship with them? It seems D4D may be outdated as you can reach quite a few people through Linkedin/FB etc.. to help with marketing and finding motivated sellers? 

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Will Fraser
  • Real Estate Broker
  • Salt Lake City & Oklahoma City
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Will Fraser
  • Real Estate Broker
  • Salt Lake City & Oklahoma City
Replied Jan 27 2022, 05:08

Welcome to the BiggerPockets forums, @Shawn P Greenland!  Indeed the #1 thing I love sharing with people I know who are about to pay a guru to teach them something about real estate investing is: "dude, spend some time on BP first."  That usually nixes the drive to pay a guru big bucks for a hot take.

While networking with agents, lenders, home inspectors, insurance agents, etc isn't truly free (you'll likely spend a decent amount on coffees, lunches, etc) it IS an ideal way to build up a network of people in the space who are rooting for you.  If you can figure out how to convert on the leads they turn up that would be a solid system!

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James Heller
  • Denver, CO
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James Heller
  • Denver, CO
Replied Jan 27 2022, 08:00

Hi Shawn — Speaking in wholesaling specifically, you can definitely get the ball rolling with $0. A few examples

- Source data from driving for dollars  

- Skiptrace using a free service like truepeoplesearch 

- Start calling

- Find a deal, use publicly available purchase agreements

This is how I started as well. Having gone through this, I can tell you there are a few tools that will add “rocket fuel” to your wholesaling machine.  

- A dialer like Mojo. $97/mo and you will make 10x the number of calls and save yourself from “dialer’s thumb”

- Depending on how many calls you’re making per day, you may find that you can’t drive for dollars fast enough. In this case, you may need to pull data from propstream ($99/mo) and skiptrace using something like batchskip ($0.15/property).

It’s hard to see the return on investment before you’ve made your first deal. I can tell you from experience, you want to get to that first deal as quickly as possible to keep your motivation high. My first took around 5 months, ~$800 up front and ended up paying out $45,000. Not bad! You’ve got this


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Nick C.
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  • Specialist
  • Tampa, FL
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Nick C.
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Replied Jan 27 2022, 08:02

Gurus are good at marketing, that's why you hear buzzy phrases like "zero dollar marketing method". These methods can be taught, they can be cheerleaded, they can make gurus rich, but in practice the successful wholesalers are spending big money on marketing, whether it's direct mailers, paid online ad campaigns, SEO, or something else. 

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Brandon Vukelich
  • Real Estate Broker
  • Auburn, WA: 🏢 26 LTRs 🏡 3 STRs
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Brandon Vukelich
  • Real Estate Broker
  • Auburn, WA: 🏢 26 LTRs 🏡 3 STRs
Replied Jan 27 2022, 11:16

I'm not aware of any successful business strategy that involves ZERO dollars for startup or marketing.  Even if you intend to network, you'll want to budget a few bucks for a coffee or beer here and there.  Driving for dollars still involves gas money.  Starting and running a business involves a budget, even a small one.  This is one reason the wholesale space has become so crowded.  Many have the hopes of jumping in and growing a business without the need for any working capital.

As a sidenote to the discussion, I disagree with using publicly available agreements.  You're operating in the real estate space.  You're not selling candy bars or a used car.  There is a lot of laws and liability involved.  Only use docs specifically related to your state.  Ideally, hire a RE attorney to review or craft your purchase and assignment agreements.  Best wishes in your journey!