Trends in for sale signage that all agents should know about

Long before the days of the Internet, real estate agents used to put up the “For sale” sign on the front yard of a property to generate interest. As surprising as it may seem, for sale signs are still utilized nowadays. Why? Because they are effective. The boards are excellent marketing tools, managing to draw the attention of passersby. So what if homebuyers use online searches to find the perfect place? When it comes down to selling property, no opportunity should be wasted. Public display signs help sell a house, attracting enough buyers. Even if the client does not want to have a sign, you should push them to put one up. Real estate professionals have many tools at their disposal to promote new listings, yet the signage is the most effective one. Innovations in real estate signage are currently taking place. The vast majority of them are oriented towards the specific needs of the customers. Let us take a look at what is in for 2018.

Rider signs

When you think of a real estate signage, all that comes to mind is words. Know that a sign is so much more than an enumeration of words. It conveys specific information, while at the same time being noticeable and professional. The job of the realtor is to find a new owner for the client’s property. This is easy thanks to for sale signs. If someone is interested in buying a piece of land, they are more likely to reach out after seeing a for sale sign. Many homebuyers drive around. This is the way that they discover properties. Independent agents, as well as smaller agencies, have freedom when it comes to designing their signs. They can choose what colors will be included and whether or not the logo will be left out. The name and contact information has to be visible. Many realtors resort to rider signs to add extra information.

A rider sign is basically a small add-on sign that offers additional guidance. The announcement can be something like “Open house today”. Signs of this kind are used to convey information to potential buyers, such as the fact that the price has decreased or the property is under contract. Should the house be located away from the main road, it helps to have a sign with a directional arrow. The thing is that rider signs improve the initial advertisement. What are they made from anyway? If you wish to know, rider signs are manufactured from durable plastic and are printed with the help of high-quality UV links. The result is that the public display sign can be used even after many years.

Fonts are getting bolder

Real estate agents want a guarantee that their signs can be spotted immediately by potential homebuyers. Therefore, it should not come as a surprise that they opt for bold fonts. At present, the fonts used for outdoor signage have a heavier appearance. Bold fonts are easy to read and they stand out. And they do not look amateurish. If you are not convinced, visit Signomatic.com and see for yourself. The font is the most significant aspect of graphic design, yet, unfortunately, it is the most overlooked one. The general opinion is that fonts which are stylish or too eccentric make communicating the message more difficult. This is not at all true. If used in the right way, a bold font brings about success. The font makes the words and phrases stand out, so the important points are highlighted. It is important not to exaggerate, though. If restraint is not used, then it will take the reader too much to comprehend the message.

Weather-resistant sign materials

Signs for real estate are now made from weather-resistant materials. It is interesting to note that there are many variations with regard to signage materials. These are the most commonly used materials:

Aluminum – Aluminum is renowned for its strength and rigidity. The reason why it is such a fantastic material is that aluminum does not rust and it is not prone to UV damage. Aluminum does not warp, bow or shatter.

Dura-wood – It is perfect for the outdoors environments that require durability. Dura-wood is practically a combination of wood and vinyl. It feels just like regular wood. Many resort to using dura-wood as a canvas for their artwork. Who says that real estate professionals cannot do the same thing? They can make special signs and use them to attract qualified homebuyers.

PVC –PVC is a lot harder than aluminum, yet it is more durable. Actually, PVC is harder than any other substrate you are likely to encounter. The material can be cut into irregular shapes, never losing its color or quality, despite the sun, rain or snow.

There is no best sign material. That is for sure.

Everything is going digital

Sometimes, it is hard for realtors to manage a great deal of properties. However, they find a way to showcase as many listings as possible and to keep them updated. It seems that digital sigs come in quite handy. Some realtors have given up completely on static signs and paper printouts. This does not mean that the traditional means of marketing do not work. It is just that the experts are fascinated by technology. Digital signs change like the weather in the sense that they are unpredictable. The content is optimized based upon the audience, sharing important information and working perfectly with social media. What is certain is that LED signs enhance the customer experience. Prospective buyers get engaging content and, ultimately, that is what they want.

Many people were born in the digital era, so they respond better to devices. Placing a touchscreen with a clear message is one of the best ways of getting their attention. Nonetheless, being different is not always the key to success. Real estate agents will be surprised to find out that regular signage brings in the best results. When attempting to find buyers for a client’s property, it is a good idea to take advantage of the trends and not stick to just one.