4 More Ways to Help You Engage Your Leads as a Real Estate Agent

Earlier, we discovered 4 digital avenues you can use to engage with your leads. The best part was that each of them was fairly easy to implement, as well as being affordable. Through them, you’re likely to see increased conversions and a growing, engaged audience.

But now that we’ve looked at the digital sphere, I want to turn to a few alternatives. And nothing says you can’t use these ideas alongside our online ones. In fact, after coaching  Realtors, I can say that having a multi-pronged strategy for your lead engagement is a great approach. Now, let’s look at a few more ways to engage those leads!

Connect with your local community

Whether you regularly visit your city farmers’ market, or you attend formal networking events, you have many opportunities to connect with your local community. How can this help you engage your leads though? By associating a warm smile to your brand, you’re increasing your word-of-mouth and keeping yourself top-of-mind for any and everyone in your area. This way, a friend’s child who’s graduating college, for example, can immediately become an engaged lead, because you regularly see their parent around town.

Send out cards for special occasions

For this one, you can choose to send cards out for birthdays or maybe home purchase anniversaries. Because physical mail has declined, you have a high probability of having your letter opened. And you don’t even have to do anything fancy; just a nice card that’s hand-signed will go a long way. I can promise you, when you do this, your clients will remember you!

Throw a real estate seminar

As a real estate investor and Realtor coach, I love to do seminars. If you read some of our recent articles on the topic, you know that it’s something I’m passionate about. And you don’t even need to be a national keynote speaker or anything! The reality is that you can have a seminar on what you know best in real estate. Then, invite all your leads to attend for serious engagement!

Invite leads on a home tour

Another simple, but effective way I like to engage leads is to invite them on a no-obligation home tour with others. When it comes down to it, people who are in the market for a home or even selling their own, love to go on home tours. By re-framing the experience in this way, you’re opening up the door to show them homes you think are attractive, affordable, or both. And you’d be surprised how many people will join you on these tours.

Terry Records