10 Steps to Presenting a New Apartment Deal to Your Private Investors

10 Steps to Presenting a New Apartment Deal to Your Private Investors

It can be a little hard to make things happen all by yourself, especially when you are not financially capable enough, and the only option you have is to involve private investors into the deal with a sense that you all gain from it. Getting money from people to use to finance a new deal is not as difficult as you might think. Still, it is something that needs to be adequately thought out so that you can make them interested so that they see reason with why they should spend their money on your deal, after all, no one wants to throw away or lose money.

How can you achieve that? The sure way to achieve that lies with presenting the apartment deal to them. When you do this, you are simply showing them why they should invest in your deal, what they stand to gain, what you stand to gain, and why they should. So you have to pay attention to this as it stands between your way of getting the support you need. The key lies in the preparation. If you can put up a good presentation, then you are sure of getting the investors interested, and financing your project.

Here, we would look at some steps to follow to make sure that you execute a wonderful presentation.

1. Develop a mindset

Any action we take in whatever we do stems from the mind. If you want to do anything or take any big action, you have to first adjust your mind to it. Even if you are just starting in real estate, you have to seem confident and think as you have already nailed a dozen presentations.

When you think this way, it would be very easy for you to prepare as you would view it as something you have already done. You would also get to test yourself and work around possible questions and answers. This allows you to seem very convincing to your potential investors who would view you as someone who knows what he is doing.

2. Decide on what you want

What you need is money, right? But you cannot just tell your investors like that. You have to let them know what is in for them. This would involve convincing them on what they would gain. Also, you should have a clear idea of what you are aiming for as it would help you plan easier. Supposing you need $5,000,000 from your investors, how do you get them to get interested? So you have to be sure of what exactly you need so you can formulate a plan on how to get it.

3.. Reach out

The next step to take is to reach out to these potential investors. You can start with a phone call or send an email. The aim here is to fix an appointment for a later time where you can talk to them extensively on why they need to invest. For now, you need to get them interested. Let them know facts about you - your name, name of your company, how long you have been in the game, and deals you may have closed. You can brag a little. Just try to make them interested in you. But do not overdo it so that you seem pretentious or boisterous.

4. Decide on how to meet

As stated in the previous point, you can reach out to potential investors through mail or phone call. From there, you can now decide to have the full presentation, depending on your investors and you. You can do it the old fashioned way and meet up with them in person to discuss matters. This seems like the best option as you are more likely to sound convincing and can go at great lengths to explain. Another option is for you to embrace technology and opt for a video call. You can either do this with one person or stage a video conference call. Here, you can address everyone you want to without being physically present. They get to watch you and you also watch them. Or you can just present it to them over the phone.

The point is just for you and your investors to find common ground on how best you can present to them.

5. Capture your investors' attention

You need people to invest in your deal, but what is in for them? Sure, they may need to know you are confident and sure of what you are doing, but they also need to know what they get. That is why throughout your presentation, either orally or through memos you send to them, you should always try to highlight their gains. This could include melatonin percentages and rates since that would be what they are more interested in. Highlight the gains and keep resounding it.

6. Let your investors know what you are investing in

Perhaps you want to invest in multifamily properties, or beach properties or even office buildings, you should let your investors know where you want to put their money and why. You need to explain to them why multifamily houses is the best to invest in. You need to let them know how beach properties are in demand and how they can bring in profit. Speak to them extensively, break things down, so that at the end of the day, they are into the idea as much as you are.

7. Speak with facts

As much as you are trying to sound convincing, do not just pull stats out from thin air. You are speaking to professionals in other fields who would not want their intelligence to be insulted. They may conduct a fact check after your presentation and it would not do you good if the facts do not match. So always research before mentioning percentages so that you can be sure of what exactly you are talking about.

8. Entertain Questions

Along with the presentation or when you are done, your investors would throw questions at you to either find out how viable the investment is or to get things explained to them. Listen to their questions with patience and answer all. Break things down to their understanding, even if it means going over what you have discussed before. Explain everything to them till they are all in the clear.

9. Prepare your presentation and send to them

After the presentation, send out copies of what you have just talked about to them. You may have entered the presentation with a prepared document. You can create more copies and send to them so that they can study it more and reach a full understanding.

10. Be hopeful

Now you have done the presentation, the last thing to do is to remain positive that you would get what you want soon. You can, from time to time, send memos or reminders, but make it not to seem bothersome or desperate.

If you have nailed the presentation correctly, you can expect to receive some positive news soon and get all the money you need to invest in your deal.

Chris Salerno

QC Captial Group