Interesting Web Marketing Technique – OverHype

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lincoln honestThis is aimed at all the real estate and other webmasters out there . . .

Everyday we get countless link suggestions. People send all sorts of emails and SPAM to try and get their site listed on BiggerPockets.com. Today, someone filled out our suggest a site form with a link, HonestMortgage.net, that had the most interesting description:

This is a fantastic and powerful website that has more information for consumers then any other website online.

While the site may be fantastic (I’m not in agreement on that either), I am going to have to disagree that it “has more information for consumers then any other website online.” What we’re looking at here is another case of false advertising. I am not writing this post to be mean, but to explain that your message matters.

Don’t OverHype Yourself or Your Website

When you go and make statements that are simply outrageous to market yourself, your site, or your product, you’re doing nothing but harm to your reputation. Stay on point and present the facts. Don’t go and claim to be the biggest or the best unless you really are! It detracts from the service you really want to provide.

I think the irony is that the site that is using this technique is called HonestMortgage.net.

About Author

Joshua Dorkin

Joshua Dorkin (@jrdorkin, Google+) founded BiggerPockets.com when he saw a need for free, trustworthy information about real estate investing online. Over the past 12 years, Josh has grown the site from self-funded hobby to full-time job and passion. Today, BiggerPockets brings together over 600,000 members, housing the world’s largest library of real estate content, iTunes’ #1 real estate podcast, and an array of analysis tools, all geared toward helping users succeed.

3 Comments

  1. Wait, wasn’t that the website that was created by a conglomeration of Albert Einstein, Alan Greenspan, and Jesus Christ? Cause it was pretty awesome…oh wait, that’s honestmortgage.com

  2. Well in the spirit of the post, let me introduce my own blog….

    Slogan: “It’s getting better” as part of my “Shiny Objects” approach. Join me now before my blogger template exceeds it’s character limit!

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