If you’re selling your home by owner, you’re probably very familiar with all the reasons for doing so: no commissions, more control, less stress. Obviously the real bottom line is simple: more money for you.
So let’s just assume that when you’re selling by owner, it means that you want to make/save as much money as possible. Following that line of thought, you might not see any reason for using a FSBO company, one of those help-you-sell types that you can purchase marketing through. You might be perfectly content to stick a sign in the front yard and wait.
Well, in today’s buyers’ market, wait you will.
Here’s my solution: use a FSBO company.
You may be thinking, doesn’t this contradict the whole point of selling on your own? If I use a company, shouldn’t I just use a realtor? Well, no. FSBO companies counteract the primary problem of selling by yourself: they bring you buyers and create professional advertising.
If you decide tomorrow to sell your house and you buy a red and white sign at the hardware store and put it in the yard, only the people who drive by your home will know it’s for sale. This is a start, and it’s good, but you want to cast your net a little wider. You want to reach as many people as possible so you can find THE buyer—the one who’s going to pay you what your home is worth, in the shortest amount of time.
FSBO companies usually offer advertisements with their websites, magazines or other marketing tools. They build their business around reaching consumers and bringing them to your property. This is very, very important.
Plus, you’re still saving thousands of dollars: compared to a 6% commission, a one-time fee for advertising/buyer-gathering is always a better deal! Personally, I’ve been very satisfied with Buy Owner, after using several other companies. BO is the only company that left me with no complaints. Do some research and determine which company’s best for you. (Ask me about any one of them! Odds are, I know about it, if I haven’t used it myself!)
Selling a property is important—so important, in fact, that you want to do it right. Consider a FSBO company. You’ll be glad you did.