I’m in Florida all this week, and I’ll be spending Halloween in Tampa (so, if I have too much fun and end up in jail or drowned in the ocean, you may not hear from me for a while…..especially if I drowned). By the way, I decided I’m going to be Uncle Sam for Halloween (I love this country, what can I say).
It’s been an interesting week so far. First, I got a call from one of my tenants that they think another of my tenants got murdered……basically, the one tenant disappeared a week ago and the homicide detectives are now involved. Also, I’m in the middle of my first eviction ever. I’d say after 5 years and dozens of tenants, doing my first eviction isn’t too bad…..it’s all part of the business.
Anyways, this week I want to tell you what Barack Obama can teach you about real estate investing (and yes, those of you who know me know that I’m a die hard Republican, but I respect all successful people). Many people wonder how Obama came out of nowhere, defeated Hillary Clinton and is now close to being President. Well, it’s because he has run a brilliant campaign, surrounded himself with brilliant strategists and is raking in millions of dollars in donations. In the last few weeks, I’ve had two Obama supporters knock on my door and zero McCain supporters.
When it comes to being successful it doesn’t matter if you’re the most qualified, have more experience, or are the smartest. What matters is if you know how to “play the game” and run the best systems/strategies. As Obama is getting millions in donations, how much private money are you lining up, or how much private money do you have access to? To be successful you have to have access to other people’s money (never use your own). Also, take a look at your power team. How smart and successful are the people that you’re surrounding yourself with? Do you have a top notch lawyer, accountant, handyman, and title company?
Most importantly, what does your marketing system look like? Obama’s marketing system is one of the main reasons he is almost President. The combination of TV commercials, direct mail, door knockers and radio ads allows him to “touch” millions of people and get his message across. I can pretty much guarantee that if you’ve had a bad year of investing, the majority of it is due to terrible marketing systems (probably a lack thereof).
Alright, I’m off to Clearwater beach. Have a fun and safe Halloween, get your marketing systems in place, and start getting some private money (5 years from now you’re going to shoot yourself if you don’t do everything you can to take advantage of this market). Also, for the new people or those who are struggling, next week I’ll show you the marketing systems you should have in place.