For those of you who are kicking butt with your businesses right now, or even just starting out, if you work at this business for just 3-5 years you’ll be able to achieve some level of financial freedom. I’m going to give you the simple marketing plan that I use, to help you quickly get to the point of spending your time however you wish.
Here are the rules to my marketing plan:
You must do EXACTLY what I say. You must implement the entire plan. No whining. Alright, now the goal of every real estate investor should be to use OPE (other people’s everything). This includes other people’s money and other people’s time. So, you need to hire a virtual assistant to run your marketing so that you don’t have to do a thing. A virtual assistant should cost you less than $200 a month. If $200 sounds like a lot, it won’t be once you start making between $5,000-$10,000 a month (For the rest of this post, I’m going to assume you believe in yourself and have already hired a virtual assistant).
3 Step Real estate Investing Marketing System
- Email your virtual assistant the criteria of the houses that you buy (3 bedroom, 2 bath, in whatever city). Daily, she will get on craigslist.com, go to the “for rent” section and email every rental property that meets those criteria. She will email them a well crafted letter stating that you specialize in working with landlords and are interested in doing a lease option with their home.
- She will place an ad on craigslist.com looking for a person to put up bandit signs (if you don’t already have someone through your networking at your local REIA). Once you have found someone, your assistant will order 600 bandit signs and have them delivered to the person you hired (size 18 x 24, single sided, yellow sign with black lettering). That person will put stakes on them and put them up for you. Your assistant will email this person the location to put up the signs and will tell them to put up 50 signs every other Friday night, until they run out of signs.
- Your assistant will call Melissa Data and order 2,000 absentee owner names for your given city. She will use the following criteria when ordering the names. Houses built after 1950. Houses at least 1,000 square feet and no more than 2,500 square feet. Houses that are at least 10 years old. Three bedroom properties only and absolutely no condos. After the excel spreadsheets are emailed to her, your assistant will load the lists onto click2mail.com. Then she will send out the mailings using your letters and postcards that she will also upload to click2mail.com. She will send out a mailing to the absentee owners every 2.5 months for a total of eight times (You must have well written letters and postcards that offer a FREE Special Report or some reason to respond).
I here a lot of investors complain that this business is tough and that putting things on auto-pilot is a myth. I just showed you how. The only time I talk to a seller is after my assistant has screened them and I know they’re motivated. She takes care of my marketing and everything else and this is how I’m able to spend so much of my time the way that I want. Fortune favors those who take action, so get moving and get marketing!