Buying Your Home Like an Investor (part tres)

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absentee-owner-letter

Alright. For those of you who’ve been following this blog you know that I’m searching for a new primary residence the “investor way”. Well, this week I’m going to show you the direct mail piece that I’ll be using to mail to absentee owners and it’s a beauty (it’s going to get an awesome response, because I’ve used similar mailings that pulled like crazy).

Letter to Absentee Owners (.pdf)

As you look over the mail piece, here are some important things to understand:

  • I used a picture because it makes the piece stand out and increases response rate
  • Personalization is very important on a mailing piece. You will see that I personalized the city and state and also used the person’s first name
  • I showed all of the benefits of working with me
  • I answered all of their objections and concerns at the end of the letter
  • I gave multiple ways to respond (phone, fax, email)
  • I told them the reasons for my mailing….because I wanted a new place to live

I highly encourage you to “steal” the ideas from this mailing piece and use it to put thousands of dollars in your bank account. Enjoy!

About Author

Jason R. Hanson is the founder of National Real Estate Investor Month and the author of “How to Build a Real Estate Empire”. Jason specializes in purchasing properties “subject-to” and has purchased millions of dollars worth of property using none of his own cash or credit.

5 Comments

  1. Another Investor on

    As an absentee investor, I receive a few of these marketing pieces every week. Occasionally I will look at one that looks especially creative, but generally they just go in the recycling bin. I think most investors know they will get a better price selling the old fashioned way than by dealing with an unsolicited investor offer.

    For some reason, this piece comes across as dishonest, which it is NOT. I think a lot of people will think you are not telling the truth about occupying the house and you are just trying to play on their emotions.

    Finally, I would change the statement from “if you are not 100 percent comfortable….then I don’t want to work with you” to “…then I don’t want you to work with me.” It sounds more friendly and solicitous than the original statement.

    That’s just my $0.02 as an absentee investor. You do this everyday, so you know better whether this piece will produce the desired result. Good luck with the move!

  2. Alright. Good comments, however you’re thinking in the wrong mindset. One of my early mentors always told me to remember that “I am not my customer”. Right now, you’re thinking like an investor and not a motivated homeowner.
    I get mail all the time from investors who want to do sub-2 and lease options with my properties. Would I ever do that? No way, because I’m an investor. But, I do sub-2’s all the time with homeowners.
    Also, today I met with a homeowner about a property. Told him I was an investor, showed him all my testimonials and explained that I would be using it as a primary residence. He told me that he was actually even more happy that I wanted to live there because he felt confident I would take care of the place (I pitched a lease option to him).
    Anyway, remember to always put yourself in the position of the motivated homeowner when creating a mailing piece and not thinking like an invesor.

  3. Another Investor on

    The letter is being sent to absentee owners and is directed at owners of rental properties. Therefore, your audience is investors, successful or not.

    I think we will all be interested in the results of the mailing. Let us know if it generates a lot of leads and if you find that close-in dream home.

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