2 Simple Tools To Help You Plan Your Real Estate Marketing

by | BiggerPockets.com

I once dated a girl who told me I was too practical and that I planned everything out too much. This girl lived in Florida, and I told her that my planning was the reason for my success and one of the reasons that I was able to spend one week a month down in Florida. Because my planning allowed me to be ultra productive and take off one week per month or more if I choose.

If You Fail To Plan, You Plan To…………..

Can you guess where I’m going with all this? I sure hope so. Because if you don’t plan your real estate activities down to the “T”, then you’re likely to fail. And the most important aspect that needs to be planned is your marketing. If I were to show up at your house and ask you when your next set of letters was supposed to go out, would you be able to tell me the exact date? If I were to ask you the next time you were supposed to put up bandit signs could you tell me the exact date? If you couldn’t, you’re in trouble. But don’t worry I’m about to show you how to get organized.

How To Get Organized

Because I’m a simple guy, my marketing planning tools consist of an Excel Spreadsheet and Google calendar. First, you’ve obviously got to put marketing campaigns in place. Let’s pretend you’re doing an absentee owner mailing list, expired listings mailing list, and bandit signs. Once you’ve got your marketing campaigns established, you set up the Excel spreadsheet for the next 6 months or the next year. So you know that on June 1, 50 bandit signs need to go up. On June 15, 1,000 absentee owner letters need to be mailed. On June 25, 300 expired listings need to be mailed.

Of course, remember that you need to mail the absentee owner letters out for a total of 8 times and the expired listings 3 times. And, as soon as your Excel spreadsheet is completely filled out, you then input the dates into Google calendar so that you’re automatically emailed the reminder of when your next batch of letters is supposed to go out, etc.

Increase Chances of Your Success By 95%

One of the top five reasons people fail is because they don’t do their marketing. They get caught up in the happenings of every day life and never take time for their marketing or to plan it. So if you want to increase your chances of success by 95% then I would sit down tonight and take an hour to fill out your Excel spreadsheet. I say that this will increase your chances of success by 95% because I bet less than 5% of investors have a written marketing plan like this and because when you follow the plan you’ll quickly learn how people can put their business on “auto-pilot”.

Trust me, you’ll be amazed at how easy this business becomes when you have this system in place so you don’t have to guess when your next letters go out or when was the last time you put out a bunch of signs. So tell me, when’s the next date you’ve got a set of letters going out?

Photo Credit: mpclemens

About Author

Jason R. Hanson is the founder of National Real Estate Investor Month and the author of “How to Build a Real Estate Empire”. Jason specializes in purchasing properties “subject-to” and has purchased millions of dollars worth of property using none of his own cash or credit.


  1. I use the excel spreadsheet myself to track lots of dates and activities. My transactions also go on the spread so I can plug in the dates due and complete. Its my fondest problem to have so many transactions going that I need to set up the spread!

  2. Thanks for the info and tips Jason….but what do you do on the Excel sheet if it’s not by date? If it is by date, can I just put it into Google Calendar instead? Do you have a sample sheet you would be willing to share? Marketing is my biggest personal bugaboo – I’m not good or disciplined at it at all….

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