You can sell houses on autopilot? Yes, you can, but to a point. Let me explain. We all strive to make our lives easier, better and less stressful. We all want to work less and make more, right? So how do you do that? Well, there are several strategies you can use to work less and make more money. One of those strategies includes automating whatever you can in your business. I am going to share a strategy with you that will help you automate your real estate business.
Buying and selling real estate is a face-to-face business. People usually need to see the house before they can even consider buying it. However, by incorporating the amazing tools the internet provides to us, we can automate many tasks we are tediously doing each and every day. You can automate your appointment scheduling, open houses, meetings with clients, house tours and more.
I am a BIG proponent of building your own list. Believe me, one of the biggest assets your real estate business can have is a responsive list of buyers, sellers, private money lenders or investors. Imagine having a list of a few hundred or even thousands of responsive investors… how much easier would it be to flip that next property? A lot easier than putting up ads, bandit signs, making calls, etc. Instead, you just send a message using an amazing service called email 🙂
So, how do you build that list? Well, if you have been paying attention to I share with people on this website and my own real estate internet marketing blog, then you know that I love landing pages. Landing pages or squeeze pages are a one-page web site that has one goal in mind, to have the visitor provide their name and email address so you can follow up with them in the future.
Again, all you want are two pieces of information: their name and email. (Now go back to your site and see what you are asking them to give you).
Once the person signs up to your list, you’ll reply to them with an autoresponder message. An autoresponder message is a pre-written email message that you input and schedule into your email marketing software. Every time someone signs up to your list, the software sends out your pre-written email message to that person.
All you have to do is write that message once and set up the schedule for it. For instance, you’ll have one message written to go out immediately after the person signs up. That message will welcome them and give them access to the ethical bribe you gave them on your squeeze page. Then, you’ll have another message scheduled for next day where you can tell them a little about yourself to build a relationship with them. Then, on the third day, you can send out another message. Two days after that, you can send them another message and and so on.
Obviously, as time goes by, you’ll send them messages less frequently, maybe every 3-4 days. Just make sure that these messages will have specific messages to build a relationship, ask them for more contact information, find out more about them, etc.
So, if you don’t have an autoresponder service/software in your business arsenal, then get one. It will save you a lot of time and money. If you need some recommendations or have more questions, ask me here on the blog or send me a message through bigger pockets forum. I’ll be more than happy to help you.
That’s it for today. Enjoy your Sunday.
To Your Success,