Last week, I wrote about email marketing and how you should automate your business by using the power of the internet. Today, I want to expand on that topic and give you some powerful strategies to create great content that will help you build lasting relationships with your prospects.
In order to get the prospects to give up their name and email address on the internet, you need to provide them with a powerful ‘ethical bribe.’ That ethical bribe can be anything from a free series of emails, free pdf report, to a free audio or video. I know that this may seem like a big task to take on but after you finish reading this post, you’ll see how easy and fast it can be.
For this example, let’s create a free video to give away to a person who is desperately trying to get rid of their house because they are in the foreclosure process. First, we need to figure out what we can provide to them that will make them give us their contact information. Obviously, since you are a real estate investor, you know a lot more about the foreclosure subject that they do. Therefore, you can tell them how to save their house from going into foreclosure. Believe me, you know a lot more than you think you do.
Next, we need to create a short outline of what you are going to cover in the video. Just create 5-10 points that will help you in creating the video. Now, we will go ahead and record the video. You can just sit down in front of the camera and start talking. Be honest, talk to ONE person and provide REAL value to the person who will be watching the video. By the way, this will help you to start creating that bond between you and your prospect.
Now that you have the video created, you can just upload it on the internet and insert the link into the email you will be sending to the person that just signed up to your list. It’s that easy! Don’t make it complicated and keep it as simple as you can. But what if you want to give out an audio, pdf report or a set of emails to your new subscriber.
Here’s what you do. There are several video editing programs that you can use. These programs will allow you to take your video and export the audio portion into an mp3 format. One such program that I use in my own business is called Camtasia Studio. The program is not cheap but you can get a 30 day trial period. Also, there is a free audio editing software that is extremely powerful called Audacity. Just type in audacity into Google search field and you’ll be able to download it for free.
Now that you were able to get the audio, you can get that audio transcribed into text. There are dozens of audio transcription services that will transcribe your audio for about $1 per minute. One such service is called casting words. So, if you ended up recording a 5 minute video, you can have the entire video transcribed into words for $5.
Next step is to download a free copy of Open Office which is a similar program to Microsoft Office but 100% free. Then, open your new text document inside the Open Office program, customize it to your liking and export it as a pdf.
And if you would like to create an email series, just break up your transcription into 5 or so emails, import them into your autoresponder program and set the time line for their distribution.
So there you have it, a simple strategy to create a free video, audio, pdf report or an email series to build your list of buyers, sellers or investors. Good luck and let me know if you have any questions in the comments below.
To Your Success,