Have you ever seen the movie Wedding Crashers?
This week I’m on vacation in St. Michael’s, Maryland. It’s on the Chesapeake Bay, and I’m at the resort where they filmed the wedding reception scene for the movie Wedding Crashers. It’s a beautiful place with too much money. Ya know, instead of sitting around trying to make us all more moolah I should be out trying to meet the daughter of some socialite, or a sugar mama…I’m not picky.
Anyway, what marketing secret should I bestow upon you this week? Something about bandit signs? Nah. What about driving for dollars? Nah, don’t feel like it. How about my favorite way to get ridiculous results from your letters? Yes, that’s what I will talk about.
The best direct mail secret ever?
What I’m about to tell you is what all smart marketers use in any business. I’ve “stolen” this idea from other industries and I don’t see any other real estate investors using it, besides me and my partners. Actually, I’m even hesitant to reveal it to you because it’s such a powerful response booster.
But since I don’t believe there’s any competition in this business (because there are more than enough houses out there for everyone and because most people are lazy and won’t use the secret) I’m going to share it with you.
So what is the secret? It’s probably one of the best grabbers you can use. If you don’t know what a grabber is, it’s a three-dimensional object you attach to the top of a sales letter. Such as attaching a packet of aspirin to a sales letter with the headline “How Would You Like To Eliminate Tenant Headaches”. (If you’re smart you’ll use that example).
The metal object that will make you a lot of money
Okay, are you sure that you’re ready for it? The grabber that I am talking about is a dime. Yes, a real United States dime. Take the dime and attach it to the top of your letter using tape. Just roll up a small amount of scotch tape and the dime will stay in place on the letter. And the headline you will use is “How To Sell Your House in the Next 30 Days Without Spending a Dime!”
When I tell people a “secret” like this I wish there was some way that I could force you to use it. Like maybe I could chop off your left hand if you don’t take advantage of this (If I lived in another country maybe I could?).
So for the motivated people, I want you to go to your bank tomorrow and get 1,000 dimes so that you can mail out 1,000 “dime letters” this month. And please share with me the amazing results you get, I love to hear success stories.