How To Get More Traffic To Your Real Estate Website Without Marketing


Many real estate investors have a website.  But if you don’t have a website, get one for yourself as soon as possible.  Why?  Because the website can help you not only in branding your company, but it will also help you generate more leads for your business.

Analytics 3 Amatomu

If you already have a real estate website, let me ask you few questions:

Do you know where your visitors are coming from?

Do you know the source of your biggest lead generation website (you know, the site that sends you the most traffic)?

Do you know your best keywords that bring the most traffic to your website?

what page on your website is most popular in regards to the traffic it brings you?

Do you know how long people stay on your site?

If not, then why not?

Now, you might be thinking:  Why do I need to know all of this?  I’m just a real estate investor and I’m in a business of buying and selling real estate.

How Understanding Your Keyword Data Can Build Your Real Estate Business

Let’s say that you know which keyword brings you good traffic from Google. You head over to Google and type in the keyword phrase, hit the search button and notice that your website is ranked in the 8th position on the first page.  That’s good, but not good enough.

You decide to head over to Google’s Free Keyword Tool and find out that the keyword gets about 700 searches a month on but you only get about 80 clicks.  Now that you are armed with this powerful information, you can go back to the web page that was ranked in #8 position and start optimizing it to get higher rankings.  You optimize the keyword phrase in the title, tags, description and the page’s content itself.  Then you do some backlinking from some authority sites such as BiggerPockets. 🙂

Within few days to couple of weeks, you notice that your site has moved up in the rankings to #3 spot.  So you do some more SEO.  Before you know it, your website is ranked #1 for that term and now you get about 200 clicks per month.  How do you like that?

What if you did that to 5 of your keywords and end up getting 1000-1500 more clicks per month.  What do you think about that?  I think you could get few deals out of those 1500 clicks, don’t you?

Now that you see the power of this data, you might be asking yourself:  How do I get this data?  How much will it cost me?  How much work will it take to get it?

I’ll tell you right now.  This piece of software is easy to use, it takes about 10 minutes to install and get this, it is 100% FREE!  Interested?  I hope so.  Now, I realize that you may already know about this software but if you don’t, you’re in for a treat.  This free software is called Google Analytics and can be found on, you guessed it, Google.  You need to have a gmail account to get it but that’s it.

Once you login, Google will give you instructions to install few pieces of javascript tracking code on your site and you should be all set.  All you need to do from now on is track your progress and watch your statistics.

So there you have it.  Think about what I just shared with you.  This info does not require you to go out and try to do all kinds of internet marketing to get more traffic.  This information allows you to use and improve what you ALREADY have at your disposal.

That’s all I have for today.  Let me know if you have any questions by commenting below and I’ll answer them for you.

To Your Success,

Peter Kolat

About Author

Peter Kolat is a Real Estate Internet Marketing genius. He's been consulting for many real estate gurus in the real estate industry. His Free Internet Marketing Techniques helped many real estate investors & agents dominate their real estate markets on the internet. No wonder he's been called the "Polish Pulverizer."


  1. Yeah I agree with both of you. But I think that goes for everything you do on the internet. You can get sucked in very easily and spend hours on this stuff.

    However, if you plan right and manage your time right, Google Analytics is a goldmine for your business. Where else can you see how a person got to your page?

    I think that this is very powerful.

    Peter Kolat

  2. I’ve recently started using some of these tools in earnest and am pleasantly impressed by the whole Google suite. In addition to using Google Analytics, I’ve gotten into the habit of setting up my relevant keywords in Google alerts and reading the resulting webpages through the Google reader.

    In my case, I write articles to a blog and sometimes post those links on Twitter. One of the features in Google analytics, as you mentioned, is that it allows you to see where your referral links are coming from, so I can see how many times I get clicked on from Twitter. (conversion is surprisingly know. But at least I know).

    Readers can also find different freely available “backlink tracking” tools to see who is linking to your site, or in fact, to any site. This can give you some good competitive intel. Yahoo in particular has a popular and well-established one. I’m not sure whether I can post specific URLs in this text box, but anybody can just google it.

    I’m not affiliated with them, but I’ve recently come across and started using a piece of software called “Market Samurai”, put out by a company called Noble Samurai. It does some pretty amazing stuff (the more you know what you’re doing with SEO in general, the more you can take advantage of it). And, better yet, the keyword research tool is only one component, and it is built to integrate with several other applications you might be using, such as WordPress and several of the affiliate engines.
    .-= Eric Schwager´s last blog ..Cupertino and Mountain View among California cities with highest median home prices =-.

  3. My website was created with Yahoo Small Business Services. I also put the Google Analytics (GA) tracking code on my site. I was getting analytics reports from GA for a while for this site and 2 others, until maybe about a a month or 2 ago.

    I was at the same time getting analytics data from Yahoo using a tool called Weblog Expert Lite and another site called Stat Counter. Stat Counter also stopped working. The Weblog Expert Lite works consistently every day. If you have a website created with Yahoo Small Business Services, use Weblog Expert Lite. I check my analytics every day.

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