How To Get More Traffic To Your Real Estate Website Without Marketing

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Many real estate investors have a website.  But if you don’t have a website, get one for yourself as soon as possible.  Why?  Because the website can help you not only in branding your company, but it will also help you generate more leads for your business.

If you already have a real estate website, let me ask you few questions:

Do you know where your visitors are coming from?

Do you know the source of your biggest lead generation website (you know, the site that sends you the most traffic)?

Do you know your best keywords that bring the most traffic to your website?

what page on your website is most popular in regards to the traffic it brings you?

Do you know how long people stay on your site?

If not, then why not?

Now, you might be thinking:  Why do I need to know all of this?  I’m just a real estate investor and I’m in a business of buying and selling real estate.

How Understanding Your Keyword Data Can Build Your Real Estate Business

Let’s say that you know which keyword brings you good traffic from Google. You head over to Google and type in the keyword phrase, hit the search button and notice that your website is ranked in the 8th position on the first page.  That’s good, but not good enough.

You decide to head over to Google’s Free Keyword Tool and find out that the keyword gets about 700 searches a month on but you only get about 80 clicks.  Now that you are armed with this powerful information, you can go back to the web page that was ranked in #8 position and start optimizing it to get higher rankings.  You optimize the keyword phrase in the title, tags, description and the page’s content itself.  Then you do some backlinking from some authority sites such as BiggerPockets. 🙂

Within few days to couple of weeks, you notice that your site has moved up in the rankings to #3 spot.  So you do some more SEO.  Before you know it, your website is ranked #1 for that term and now you get about 200 clicks per month.  How do you like that?

What if you did that to 5 of your keywords and end up getting 1000-1500 more clicks per month.  What do you think about that?  I think you could get few deals out of those 1500 clicks, don’t you?

Now that you see the power of this data, you might be asking yourself:  How do I get this data?  How much will it cost me?  How much work will it take to get it?

I’ll tell you right now.  This piece of software is easy to use, it takes about 10 minutes to install and get this, it is 100% FREE!  Interested?  I hope so.  Now, I realize that you may already know about this software but if you don’t, you’re in for a treat.  This free software is called Google Analytics and can be found on, you guessed it, Google.  You need to have a gmail account to get it but that’s it.

Once you login, Google will give you instructions to install few pieces of javascript tracking code on your site and you should be all set.  All you need to do from now on is track your progress and watch your statistics.

So there you have it.  Think about what I just shared with you.  This info does not require you to go out and try to do all kinds of internet marketing to get more traffic.  This information allows you to use and improve what you ALREADY have at your disposal.

That’s all I have for today.  Let me know if you have any questions by commenting below and I’ll answer them for you.

To Your Success,

Peter Kolat

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.