I believe that the most powerful internet marketing strategy for real estate investors ever created on the internet is social media marketing. That’s right. Social media is extremely powerful and one of the easiest marketing strategies you can incorporate into your real estate business.
What is Social Media Marketing?
According to Wikipedia:
Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it’s a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.
Social media allows people to connect with each other on levels, otherwise not possible. It allows people to get away from the usual commercial marketing messages — interruption marketing — that we see on the TV, and closes the barriers that usually exist between the user and the provider. Here’s the best part: social media allows people to build relationships that can turn into something bigger, much bigger.
Some of the most popular social media networks are facebook.com, twitter.com, linkedin.com, youtube.com and yes, biggerpockets.com. When you sign up on these sites for your free account, remember to not abuse the network.
If people use social media to get away from commercialism, how do we use it for marketing?
Here’s how you should look at social media. (I learned this analogy from Perry Belcher). When you go into an existing social media network, think of it as going to a block party. When you go to a block party, you don’t know anyone there, right?
Therefore, you go up to them and introduce yourself along the lines of: “Hi My name is Peter Kolat. It’s very nice to meet you.” You don’t go up to them and say: “Hi, my name is Peter Kolat. I am a real estate investor. Do you know anyone who needs to sell a house?”
Here’s the Big Secret to Social Media Marketing
Build relationships, build relationship and build relationships.
Don’t sell your products and/or services right off the bat. Otherwise, people who are already there will likely ignore what you say. Instead, you need to be a servant — help people out, provide great advice and minimize the amount of selling. People use social media to get away from selling.
Believe me, if you just do what I just shared with you, people you meet will ask you to tell them what you sell. That, my friends, makes selling your products and services much easier that trying to force your product or service down their throat.
Here’s one more piece of advice for you; When you use social media marketing, be iton facebook, twitter or biggerpockets, keep your commercial content to about 10-15% at most! The rest of the content you share with people within your network should be fun, educational, helpful and something that will actually BENEFIT the network, and the users that are linked to you within that network.
I hope this short article has been helpful. I strongly recommend you use social media in your business because it can take your business to the next level. I know that for a fact because several of my students have already experienced this phenomenon. If you have any questions, post them here within the comments and I’ll either try to answer them here or write another article about it next week.
One last thing, if you have any questions, I’m pretty active here on BiggerPockets. Send me a message and I’ll be more than happy to help you.
To Your Success,