Real Estate Blogging Case Study: SEO Benefits of BiggerPockets Blogs


Earlier today I was browsing through some of the blogs on our BiggerPockets Blog Network and saw a post that caught my attention. It didn’t grab me as much for the content, but because the author shared with everyone the fact that the post had first page rankings on Google, soon after going live.

The post, titled I Buy Houses in Joplin Missouri, written two days ago, is now the top result for “buy houses Joplin” and the second result for “buy houses Joplin Missouri” out of 107,000 and 110,000 total results in Google’s index.

seo benefits BiggerPockets blogs

blogging SEO real estate

The SEO Benefits of BiggerPockets Blogs are Undeniable

This is just one of many case studies examining the search engine optimization power of posting on the BiggerPockets Blogs system.

If you haven’t set up your blog already, what are you waiting for?

Sign Up for BiggerPockets Today!

About Author

Joshua Dorkin

Joshua Dorkin (@jrdorkin, Google+) founded when he saw a need for free, trustworthy information about real estate investing online. Over the past 12 years, Josh has grown the site from self-funded hobby to full-time job and passion. Today, BiggerPockets brings together over 600,000 members, housing the world’s largest library of real estate content, iTunes’ #1 real estate podcast, and an array of analysis tools, all geared toward helping users succeed.


  1. The value that comes from participating on BiggerPockets certainly extends beyond the deals made, knowledge learned, and network extended. The marketing and SEO perks are quite astounding as well! Thanks for your thoughts, Peter!

  2. Nick –
    I figured you’d find the post soon enough . . . I believe this is the 2nd time we’ve made you famous for 15 minutes 😉 I’m glad that you’re finding your PRO account to be useful. Keep up the good work, and thanks for continuing to help spread the word about the benefits of BP!

    – Josh

  3. I am a successful trader who is looking to diversify my investments, and real estate seem like a great idea. I had never heard of BP before winding up here. Thanks for the tip…I am going to sign up now.

  4. I have enjoyed coming to the BP blog from time to time over the past few months. This a great case study, and really has me interested with some questions about how to best go about contributing content while improving my SEO.

    I am currently a cog in a company that is trying to improve its SEO and want to be sure that this is done properly if this is an avenue I should pursue.

    To do so with a BP blog, I guess first I would I sign up for a blog, research, and post relevant information, right? Should I then include links in the blog to my company? If I do not update content often will all previous efforts be lost? Any other tips or suggestions?

    • The bet way to build your online presence, Copeland, is to get active in communities like BiggerPockets. The hard sell is not an effective technique, typically. By participating and providing quality content to others, you’ll see that people start to take interest in you and what you’re doing – in this case, the showcase website. Those members on our site who are visible and part of the “ether” are typically those who benefit most from it. Those who come, post some kind of solicitation, or relatively useless drivel see little to no benefit from being here.

      I hope that’s helpful.

  5. Josh this is great stuff. Almost anyone who has posted on the BP forums is also near the top of the Google search list for their name & town. It’s pretty amazing. Everyone needs to try it. If nothing else, it’s a fantastic ego boost 🙂

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