Using Voice Broadcasting through CallFire to Close Real Estate Deals


A tag cloud with terms related to Web 2.As one that invests in Real Estate, time maximization and lead-generation are imperative. It’s ideal to utilize automation tools to outsource tasks that allow your business run efficiently and to maintain a constant influx of leads.

A way to accomplish both is by utilizing a call center. And I don’t mean usage of a traditional call center which may come to mind. Call centers with expensive set-up fees, high per minute rates, or agents who answer your business’ calls among others are unnecessary and a thing of the past.

Move into Web 2.0 by leveraging cloud computing for your call center, or a cloud-call-center. With a cloud-call-center service such as that offered by CallFire, you can optimize their Infrastructure-As-Service model to obtain great marketing results.


I’ll pose an example case-study scenario, just to give an idea of how such a service could be utilized:

Case Study for the Use of Cloud Call Center Applications

Justin is a real estate wholesaler and had a house under contract that he absolutely had to assign as quickly as he could. He gave himself a 60 day time-window in the contract to find a buyer and 20 days had elapsed. Justin turned to his primary contract-assignment options; he called the buyers on his existing buyers’ list, he placed 50 bandit signs around town, he put an ad in the paper, he blasted information about the property on the internet.

His results were that he learned: his usual buyers were pre-occupied with other properties, he was threatened with a fine for the bandit signs, not too many calls were received from the paper, many of his internet leads continued to fall through. He was quite surprised as the aforementioned techniques were usually highly effective when used by himself and his colleagues.

He knew he had to think-outside-the-box to get this contract assigned, so he thought long and hard about his next strategy. After a few long hours of thought and internet research, he had come up with a new strategy:

It was to utilize a cloud-call-center service to contact all of the landlords in his county.

He had a contact listing for all of the landlords in his county, available via the local apartment association website: 850 landlords in total. He knew it wasn’t efficient for him to call all of those landlords himself to speak about his property — that would take days — so he signed up for CallFire. Once he subscribed, he was able to upload his phone listing, which was in spreadsheet form, to CallFire.

Utilizing a Voice Broadcast to Get the Message Out
He then setup and launched a Voice Broadcast (a pre-recorded phone call message) to all of his call recipients. In that Voice Broadcast, he introduced himself and the details of the property. At the end of the recorded message was an option to “Press 1” to speak with a live representative, or to “Press 2” to be added to the Do Not Call list. When callers opted for number one, a virtual assistant of Justin’s phone rang and information was collected about the landlord that was interested in the property. Justin was able to get his contract assigned within one week of this campaign and he also built his buyer’s list by 27 additional landlords.

As you can see in the case-study, it paid for the investor to think outside of the box and also to automate his property marketing campaign with a cloud-call-center.

About Author

Justin McClelland (G+), is a real estate investor in Houston, TX. Visit his blog MyInnerG where the rule is: Get fit, Get money, Globe trot, Give back. Socialize with him on Twitter and Facebook.


  1. How does the new FTC law against voice broadcasting effect this service?

    As I understand it you can only voice broadcast to people who have signed by hand, a statement that it is OK to voice broadcast to them.

    I love the idea but it seems like this scenario of VBing to all landlords would end you up in the slammer with the new law.

  2. Eric, you are correct. The new FTC law, effective September 1st 2009, does indeed prohibit the usage of Voice Broadcasts to people sans written opt-in.

    However, the case study in the post above can be slightly modified to comply.

    *I am not giving legal advice, best check with an attorney for an absolute answer*

    Instead of voice-broadcasting, you can use a cloud-call-center. A cloud-call-center interface via a service such as CallFire will allow you to upload a phone-list, a script, and other call campaign details for your phone agents to adhere by. Agents would login to the system, the CallFire service will autodial calls throughout the list for your and your agents would then type call details to be attributed to each outbound call made. There are many additional features and reports that contain call details, you even have the option to record the calls (again seek legal counsel about the legalities of call-recording in your state).

    In a nut-shell, there is always more than one-way to skin a cat. And CallFire gives you the tools.
    .-= Justin McClelland´s last blog ..Frustrated =-.

  3. If the call is for a for-profit company, the voice-broadcast is against the law. I pulled the following information from the FTC website,

    Exempt from the written agreement requirement all charitable solicitation calls placed by for-profit telemarketers (telefunders) that deliver prerecorded messages on behalf of non-profits to members of, or previous donors to, the nonprofit, but require that such calls include a prompt keypress or voice-activated opt-out mechanism;

  4. This seems like a great tool. The only trouble I see is in getting people to give you permission to put out the calls to them. Then again, any hungry investor would jump at the chance to learn about great deals, no matter the method.

  5. At Rhino B2B Telemarketing we have always believed in live call campaigns instead of robo or pre recorded for lead generation. I must say that the call fire system is great for both. We are looking into switching out our voip carrier and call fire looks good.

  6. FTC has changed the voice broadcasting laws as of September 2009. You will need written permission from the recipient before sending a voice broadcast message.

    So here is an alternative to voice broadcasting. Its called voicemail courier, a business service provided by

    Pre-recorded messages are delivered by a voice mail courier, or more clearly, a live person using computerized software to hand-deliver a message perfectly into voicemail.

    The FTC new voice broadcasting rules DO NOT apply to live calls. provides this service and guarrantees legal indemnity

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