Using Voice Broadcasting through CallFire to Close Real Estate Deals

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As one that invests in Real Estate, time maximization and lead-generation are imperative. It’s ideal to utilize automation tools to outsource tasks that allow your business run efficiently and to maintain a constant influx of leads.

A way to accomplish both is by utilizing a call center. And I don’t mean usage of a traditional call center which may come to mind. Call centers with expensive set-up fees, high per minute rates, or agents who answer your business’ calls among others are unnecessary and a thing of the past.

Move into Web 2.0 by leveraging cloud computing for your call center, or a cloud-call-center. With a cloud-call-center service such as that offered by CallFire, you can optimize their Infrastructure-As-Service model to obtain great marketing results.

I’ll pose an example case-study scenario, just to give an idea of how such a service could be utilized:

Case Study for the Use of Cloud Call Center Applications

Justin is a real estate wholesaler and had a house under contract that he absolutely had to assign as quickly as he could. He gave himself a 60 day time-window in the contract to find a buyer and 20 days had elapsed. Justin turned to his primary contract-assignment options; he called the buyers on his existing buyers’ list, he placed 50 bandit signs around town, he put an ad in the paper, he blasted information about the property on the internet.

His results were that he learned: his usual buyers were pre-occupied with other properties, he was threatened with a fine for the bandit signs, not too many calls were received from the paper, many of his internet leads continued to fall through. He was quite surprised as the aforementioned techniques were usually highly effective when used by himself and his colleagues.

He knew he had to think-outside-the-box to get this contract assigned, so he thought long and hard about his next strategy. After a few long hours of thought and internet research, he had come up with a new strategy:

It was to utilize a cloud-call-center service to contact all of the landlords in his county.

He had a contact listing for all of the landlords in his county, available via the local apartment association website: 850 landlords in total. He knew it wasn’t efficient for him to call all of those landlords himself to speak about his property — that would take days — so he signed up for CallFire. Once he subscribed, he was able to upload his phone listing, which was in spreadsheet form, to CallFire.

Utilizing a Voice Broadcast to Get the Message Out
He then setup and launched a Voice Broadcast (a pre-recorded phone call message) to all of his call recipients. In that Voice Broadcast, he introduced himself and the details of the property. At the end of the recorded message was an option to “Press 1” to speak with a live representative, or to “Press 2” to be added to the Do Not Call list. When callers opted for number one, a virtual assistant of Justin’s phone rang and information was collected about the landlord that was interested in the property. Justin was able to get his contract assigned within one week of this campaign and he also built his buyer’s list by 27 additional landlords.

As you can see in the case-study, it paid for the investor to think outside of the box and also to automate his property marketing campaign with a cloud-call-center.

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.