The marketing method I’m about to share with you always seems to elicit a lot of emotional responses. A lot of people hate it and bad mouth it, but guess what? I don’t care. Why? Because it makes money and it gets results. You should track all of your marketing methods and if they’re working keep doing them and if they don’t, then obviously stop.
I’m pretty much willing to bet that anybody who doesn’t like this method has never used it (the most likely reason) or has never gotten a deal from it because they don’t know what they’re doing (I’ll show you the perfect plan.) So what method am I talking about?
Here’s a blurb from an email I received last week, from one of my partners…
“Over the past week I have been putting out my new signs, I attached a pic of it, check it out. So far the signs have been pulling an excellent amount of calls. I’m getting an overwhelming response. For example, I put out 50 signs last night in high traffic areas and just today I got 11 calls.”
Yes, good ole’ bandit signs. One of my two favorite marketing methods (the other is direct mail.) And as you read from the above quote, if you know what you’re doing you could get flooded with calls.
So how do you get results from your signs? First you have to get them out. I’ll admit, nobody enjoys putting up signs. I didn’t like putting them up at 3a.m. but I certainly liked the money. As soon as I could afford it, I hired someone to put up my signs (I found my sign person at a local REIA meeting but you can also use Craigslist.)
Next, you need to have a marketing plan.
My personal plan is to put up 50 signs every other weekend. You need to put up at least 50 to make an impact and you have to do it multiple times because this business is a numbers game (and because the more people see your sign the more credibility you’ll get and the more likely they are to call you.)
Also, carefully choose the location that you’ll put up the signs. You want major intersections. You want stop lights. A bandit sign is no good if people can’t read it because they’re flying past it at 75 miles an hour.
So what would I do right now if I were you? Go order bandit signs of course. This method is such a winner because most people are too lazy to put them up. That’s why there isn’t too much competition for those of us who put up signs…. just as long as you follow a written plan (I use a simple Excel spreadsheet to keep track of the weeks my signs are to go up.)
$5,000 would probably make you like them more…
And if you haven’t used bandit signs before, I would definitely try it. You probably won’t like putting up the signs… but if you get a quick $5,000 wholesale deal I have a feeling you might like it a little more.
By the way, from the multiple calls on the bandit signs my partner put up, we have two deals in the works. Hopefully they’ll pan out and my “love affair” with bandit signs will only grow stronger.
Note from the Editor: Please make sure you’re complying with all local and other laws when doing any type of marketing activities.